User Experience Bootcamp

16 Intensive Weeks | Industry Instructors | Real Projects


Start Date: April 20th 2021
Application Due: April 12th 2021

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In Response to COVID-19

We have temporarily closed the school’s campus in Toronto and shifted all classes to an online learning environment.  The UX Bootcamp and all other vocational programs will be delivered virtually under a temporary alternative training measure which is planned to expire on March 31, 2022.

UX As A Career

You’re a born problem-solver with exceptional attention to detail who strives to create the best experience for the task at hand, always with the user in mind. You love to listen, observe and understand, and know how to translate user needs and business goals into compelling designs. You’re a human interaction and user satisfaction guru, who knows how to design for usability, accessibility and ease of interaction. Using user research, strategy, information architecture and interaction design, you bring a human-centred approach to the design of digital experiences. As a UX designer, your decisions affect every move a user makes and enhances their experience from the first click.

“Any designer looking to improve their thought and work process should definitely explore UX methodologies to become a better designer”

Bruna Macedo

Senior Designer, Cossette

Download Bootcamp Course Info Package

Why are Experiences So Important? 

Take the Bootcamp Online

Due to Covid-19 we will be running the UX Design Bootcamp entirely online to make the program more accessible for people who are unable to travel or would like to continue social distancing.  The 2020 Bootcamp, planned for last April, was run entirely online with success, with much of the learning and collaboration actually enhanced by the online environment. 

“I’ve really been enjoying the remote learning environment – it’s so unbelievably interesting to decontextualize / re-contextualize everyone in their own homes. It’s been really amazing to see how everyone presents themselves virtually – that’s been a silver lining of remote learning.”

Ben Percifield

Strategy Bootcamp Student, 2020

“Didn’t realize it could still be almost as interactive as a live class. It’s an experience of a lifetime! I love the instructors, MAS team and my course mates.”

Seun Johnson

Strategy Bootcamp Student, 2020

Our Online Learning Environment

We have taken steps to integrate an online learning environment that will ensure that key skills are effectively taught as they would be at our Campus in Toronto.These tools have already been utilized in the 2020 run of the UX bootcamp. We have also been taking cues from our agency partners in adopting their platforms and practices. 

These tools, when used in combination with each other, lead to very effective collaboration and learning. We are also ensuring that there is a tool in place for you to use at any point while working on projects ranging from research, design, testing, presentation and feedback sessions. 



An Industry stadard for UX deisgn, Figma is a Collaborative Interface Design Tool. Design, prototype, and gather feedback all in one place with Figma.


A video and screen sharing platform used for lectures and classes.


A robust messaging software that allows for connection with admin, instructors and other students.


A highly visual platform that is basically a big digital whiteboard that integrates with everything. Used for Project feedback and collaboration.


A virtual working space for people to gather in, chat, collaborate, and share current work. Used for workshop based classes and group work.

Program Breakdown

Become a UX Designer

In just 16 weeks, you’ll be fully immersed in the world of User Experience (UX) design in an online platform. Through a series of mentor-led lectures and hands-on digital working sessions, you’ll explore each stage of the UX design process. These classes and projects will also be supplemented with Toolbox sessions, which teach tangible and transferable skills. The program will conclude with a an additional 3 day UX Sprint Project on top of you main Project.

We are also encouraging that you bring your own passion project to work on alongside the school projects, going though the same process and getting feedback from your instructors.

Student Testimonials

“The Instructors that were brought in were fantastic. They all had incredibly great insights into the industry, the role that we should be doing after we’re done with this course, some really good takeaways. It’s intense. It’s fantastic. It is absolutely filled with everything that you’re going to need to get into a UX role.”

Teunis Vorsteveld

Freelance UX Designer

“I learned a lot of methodologies that go into creating a website. I had never thought of it in that way before, all the research that goes into it. My experience working on the project was really awesome. It was a good learning curve for me. I had a lot of great feedback from my instructors, and my peers.”

Kartikeya Sharma

Product Designer, Workeefy

“The research phase was my favourite part of the bootcamp. We learned how to build a brief, looked into primary research and competitive analysis. I think it’s really important to develop those skills, especially not only as a UX designer but as a graphic designer and art director.

Vanessa Cuartas

Integrated Media Designer, Ruckus Digital

The UX bootcamp at M.AD was a perfect segue from University/College into working a real job. Not only did I receive superb guidance from people working in the tech industry, but I also made lasting connections with a group of like-minded, passionate, and talented individuals – all while working on with a real client, on a real project. Thanks to M.AD, I recently got hired as a Junior UX designer at Canada’s largest advertising agency.

Kat Savin

Junior Experience Designer, Publicis Canada

Course Modules

Learn the History of UX Design

Learn about the history and evolution of UX design, and the importance of putting the user at the centre of the design process – you’ll be best friends with your audience in no time.

Understand User Needs

Understand and harness the importance of different research techniques, create appropriate artifacts, and develop an experience brief.

Build a Design Framework

Gather and nurture ideas, and build an experience design framework that illustrates and defines the experiences of different types of users.

Create a Working Prototype

Gain an understanding of UX tools, techniques and best practices. Discover how to refine your ideas, translate them into designs and document them to create memorable experiences.

Test your Work

Learn the ins and outs of user testing and how to apply insights to improve your designs.

Create a Portfolio

Learn how to create a UX design portfolio. Showcase your best work and highlight what employers are looking for to prepare you for the interview that could launch your career.

Learn how to Present

Gain confidence in describing and explaining your work, demonstrate your point of view, and provide rationale for your design decisions.


Design basics, introduction to cognitive psychology, problem solving, collaborating with visual designers, and working with front-end developers.

Real Client. Real Brief. Real Pitch.

At the beginning of the 16 weeks, you will be briefed by a real client with an issue they are looking to solve. As you learn throughout the bootcamp, you will work towards a solution for the Client problem, and present to them at the end of the bootcamp. The stages the project will go through is Research, Design and Prototyping, and finally Testing.

Past clients include

Weekly Schedule

Due to COVID-19, the UX bootcamp will be running entirely online. We are carefully following the recommendation of Health Canada to protect our students.

The bootcamp will run for 16 weeks from April 20 – August 6 2021
Application Deadline is April 12 2021




‘in class’ hours




Assignment hours

Program Director

“Today, brands and products are struggling to match the speed and agility of the modern consumer who is always on and always distracted. More than ever, User Experience professionals are needed to build experiences that elevate brands and transform businesses.

The UX Bootcamp is a hands-on education platform that trains agency and client-side professionals to understand, learn and apply Human-Centred Design – at the intersection of creativity, people, and technology – to build digital experiences that people love.”

David Han

Director of Experience Design, Publicis Canada

Previous Instructors

Karen Hawkins

Senior Experience Designer,   Publicis Sapient 

Alex Theroux

Head of Digital Design & UX,
john st.

Sandra Richard

Head of Digital Design & User Experience, Publicis Sapient

Maya Czajkowski

Senior Strategist, Marketing Strategy and Analysis, Publicis Sapient

Mike Kingsborough

Senior Art Director, Huge

Tom Acker

Senior Interaction Designer, Huge

Michael Costanzo

VP of Product, Onist Technologies

Graham Ameron

Associate Design Director,   Publicis Sapient

Christopher Norman

User Experience Designer,   Publicis Sapient

Zoltan Hawryluk

Senior Interactive Developer,   Publicis Sapient

Manna Navai

Director of Experience Design, Ariad

Peter Szczerba

Manager Data Science & Analytics, Publicis Sapient

Yoojung Lee

Designer, Cossette

Rijil Kuriakose

Senior Experience Designer,   Publicis Sapient

Vicky Sloot

Senior Manager User Experience, Canopy Growth Corporation

Rachel Adams

Associate Project Manager, Publicis Sapient

Liz Wood

Experience Designer, Publicis Sapient

David Han

Director of Experience Design, Publicis

Cole Wheeler

Experience Designer, Publicis Sapient

Real Projects

Work you can show off

Industry Instructors

Top Industry Mentors

Hands on learning

Really dive deep to a UX project

Master the Pitch

Learn how to present your work

Admission Info

Tuition Costs

Tuition for theUX design Bootcamp is $7500CDN (for both domestic and international students) and is due one week prior to the beginning of classes, as well as a $100 application fee.  Scholarships and payment plans are available. Contact idil@adschool.ca for details.


Ontario will compensate independent businesses between 70-85% of tuition costs – meaning you’ll only pay $1350-$2700 for 12 weeks of training! (This grant is only available to Ontario businesses training employees – contact muneet@adschool.ca for more information).


Applicants are accepted on the basis of an interview, references and an appraisal of their application.

  • Enrolment Contract.
  • Current Resume demonstrating your experience.
  • Creative exercise to complete.
  • One original letter of recommendation from professional or academic reference.
  • A copy of two valid forms of ID – drivers license, passport, birth certificate or PR Card.
  • A copy of the highest diploma achieved or official transcript from the school last attended.
  • Administrative fee of $100.

Please contact our Admissions Director to see if you are eligible by sending a copy of your most updated resume (or LinkedIn profile). Note: the program is capped at 20 students.

Shoot an email to idil@adschool.ca if you have any questions.

Applications Due In:








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