Online Social & Content Strategy Bootcamp

12 Intensive Weeks | 20 Industry Instructors | 1 Live Client


Start Date: September 7th 2021
Application Due: July 7th 2021

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Social Media as a Career

You love social media, and you understand its power to elevate a brand like never before. As a social media expert, you know that not all content is created equally. One wrong move and not just your campaign, but your brand, can suffer the consequences – but when you do it right – get ready for fame and fortune.

“With 10 years in the social media space, I’m excited to empower students with a strategic approach to all things social by shaping the Social Media Bootcamp curriculum, sourcing best-in-class instructors and providing one-on-one mentorship.”

Jen Stack

Social Media Director, Anomaly


Hiring Rate

Experienced Salary

Download Bootcamp Course Info Package

Fall Bootcamps are all online

Due to Covid-19 we will be running the fall Social Media and Content Strategy Bootcamp entirely online to make the program more accessible for people who are unable to travel or would like to continue social distancing.  Earlier this year the Strategy Bootcamp, planned for March – June, was run entirely online with great success, with much of the learning and collaboration actually enhanced by the online environment. 

“I’ve really been enjoying the remote learning environment – it’s so unbelievably interesting to decontextualize / re-contextualize everyone in their own homes. It’s been really amazing to see how everyone presents themselves virtually – that’s been a silver lining of remote learning.”

Ben Percifield

Strategy Bootcamp Student, 2020

“Didn’t realize it could still be almost as interactive as a live class. It’s an experience of a lifetime! I love the instructors, MAS team and my course mates.”

Seun Johnson

Strategy Bootcamp Student, 2020

Our Online Learning Environment

We have taken steps to integrate an online learning environment that will ensure that key skills are effectively taught as they would be at our campus in Toronto. We have also been taking cues from our agency partners in adopting their platforms and practices. 

This environment consists mainly of online learning platforms listed here. These tools, when used in combination with each other, lead to very effective collaboration and learning. We are also ensuring that there is a tool in place for you to use at any point during the bootcamp. 

This environment has been in place since March and has expanding and adapting as we learn more about creative collaboration in the digital space.


A video and screen sharing platform used for lectures and classes.


A robust messaging software that allows for connection with admin, instructors and other students.


A highly visual platform that is basically a big digital whiteboard that integrates with everything. Used for Project feedback and collaboration.


A virtual working space for people to gather in, chat, collaborate, and share current work. Used for workshop based classes and group work.

Program Breakdown

Become a Social Media Strategist

Running for 12 weeks, this intensive program will immerse you in the world of social media strategy. Each module introduces you to an industry professional at the top of their game, coaching you in their area of expertise. Classes are divided into lectures, portfolio and campaign development, as well as toolboxes, which act as workshops to develop directly applicable skills. You’ll graduate with an impressive portfolio of integrated social campaigns, along with your pitches for a live client you’ll be working with.

Student Testimonials

“In the social media bootcamp, I learned really specific ways to approach problems in social media management and also how to use influencers.”

Erica Archer

Senior Media Strategist, Publicis Sapient

“If you want to change your job or even just your point of view, going to MAS will broaden your perspective, help you find a job, and even make you grow as a person.”

Gioia-Nina van de Fliert

Lead Video & Creative Producer, Blauw Gras

“When you’re surrounded by some of the smartest and most creative instructors and classmates, you can’t help but be motivated to do your best work too!”

Courtney Rimar

Planning Manager, Jungle Media Canada

“The biggest thing that I learned was how to be more confident. To be more confident in what I do and about what I know.”

Rafaela Barreto

Copywriter, Caixa Seguradora

Course Modules

Social Landscape: Platforms and People

The role of social media in modern communications, top social platform functionalities & user behaviour – establishing a baseline for content strategy.

Data: Deliberating and Defining

Data plays an important role in developing a social content strategy – learn the basics of social listening and audience analysis to catalyze your creative communication.

Anatomy of a Strategy

Learn how to develop a content strategy built for a multi-faceted world using the 4Cs and a social media framework which inform how your brand looks, talks and shows up.

Cultivating your Community and Content

Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

Making with Measurement in Mind

Master the basics of measurement within social media from organic to paid workstreams, and how to link KPIs back to your marketing objectives.

Inciting Influence

From super users to content creators to media powerhouses, we’ll teach you how to identify, engage and measure the impact of influencers within content strategy.

Social IRL

Social has the ability to affect more than the online community. Get an overview of key tactics from the world of social XM (experiential marketing).

Social Engagement Through Paid Media

Learn how develop break through content strategies with amplification from paid media – from innovative formats to whitelisting influencers to advertorials and brand integrations.

Social Concepting 101

Using the Social Lens, refine your concepting process to create ideas & content that resonate per channel.

Social Production 101

Get the scoop on social production basics from ASC mandatories, UGC usage rights to platform T&C’s.  

Portfolio Evaluation

Each student will present their portfolio case studies to a Social Media director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.

Toolbox Sessions

  • Facebook – Instagram
  • Google – Youtube
  • Pinterest
  • Snapchat
  • Twitter
  • Meltwater Klear + Sysomos (influencer and social listening)
  • Working with Planners
  • Working with Creatives

Real Client. Real Brief. Real Pitch.

In the final month of the program, you be briefed by a real client on a real challenge. Using your new skillset you will help research and strategize a solution, work with creatives to bring your strategy to life, and pitch to the client. You’ll also work with mentors, instructors and the client throughout the process.

Past clients include

Weekly Breakdown

The bootcamp will run for 12 weeks from Sept 7 – Nov 30 2021
Application Deadline is July 7th 2021

Toolbox classes

Tuesdays 6-9pm (Alternating Weeks)

Pitch and Critique

Wednesdays 6-9pm

Portfolio Development

Thursdays 6-9pm

Main Module

Friday 6-9pm

Main Module

Saturday 10am-1pm

Days Off

Sunday and Monday

Past Program Instructors

Cristina Gardeazabal

Associate Creative Director Of Content
Mirum Agency

Jen Stack

Social Media Director

Julia Di Clemente

Managing Director
Neo Canada

Peter Hand

Head of Strategy
Virtue Wordwide

Les Topolczai

Director, Channel Planning
john st.

Adam Ferraro

Director of Strategy, North America
Social Lab Group

Patrick Forestell

Senior Director of Strategy, Brand Partnerships

Helen Androlia

Director of Social Media
INNOCEAN Worldwide

Alex Theroux

Design Lead, Innovation & Solution Accelerations

Deanna Lambert

Director of Digital Strategy

Meredith Montgomery

Senior Director
SJR Canada

Selena Cameron

Group SJR

Real Projects

Work you can show off

Industry Instructors

Top Industry Mentors


Work with Creatives

Master the Pitch

Pitch Every Week to Sharpen your Skills

Admission Info

Tuition Costs

Tuition for the Social Media Bootcamp is $7500CDN (for both domestic and international students) and is due one week prior to the beginning of classes, as well as a $100 application fee.  Scholarships and payment plans are available.  Contact idil@adschool.ca for details.


Ontario will compensate independent businesses between 70-85% of tuition costs – meaning you’ll only pay $1350-$2700 for 12 weeks of training! (This grant is only available to Ontario businesses training employees – contact muneet@miamiadschool.com for more information).


Applicants are accepted on the basis of an interview, references and an appraisal of their application. You must have prior experience and education in related advertising/marketing fields. Please contact our Admissions Director to see if you are eligible by sending a copy of your most updated resume (or LinkedIn profile). Note: the program is capped at 20 students.

  • Educational background
  • Professional background
  • List of two references
  • Creative exercise to complete
  • A copy of two valid forms of ID – drivers license, passport, birth certificate or PR Card.
  • A copy of the highest diploma achieved or official transcript from the school last attended.
  • Administrative fee of $100.
  • Signed Enrolment Contract (available in the application)
  • Signed Policies and Procedures (available in the application)

Shoot an email to idil@adschool.ca if you have any questions.

Applications Due In:








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