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Take online classes from the most awarded advertising school.

Single Course Offerings from M.AD Toronto

Take single courses online

For the first time in M.AD history, we are offering virtual online classes. We are dedicated to continuing to provide mentorship opportunities, and education from the comfort of your home. The virtual experience is designed to make you feel as if you were at our downtown campus. All classes will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, master the latest workplace applications, enjoy dedicated one on one time, and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

Portfolio Pieces

Add high quality work to your portfolio. Instructors bring in briefs based on real clients they work with or from past award competitions. They will work with you to refine your ideas and create an award worthy piece that will help you get hired!

Fall Online Courses Starting October 4th

Our Fall quarter is starting October 4th, 2021. There are limited seats left in each class. Applications will close on September 20th, 2021.

Ideas First

Idea Presentation

Typography

Wordsmithing

Creative Experience

Thinking Strategically

Briefing and Brief Writing

Understanding Business Issues

Measuring Success with KPI's

Digital Product Strategy

Community Management & PR

Strategic Innovation Through Design Thinking

Pop Culture Engineering

Ideas First

Learn to solve communication problems and present your ideas using the most impactful medium.

Instructed By:

Elma Karabegovic

Associate Creative Director, Broken Heart Love Affair

Key Takeaways

  • Understand what makes a good idea.
  • Learn methods for brainstorming ideas.
  • Have at least one “big idea” for your portfolio.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Creative Experience 

By understanding the needs, motivations, and pain points of the customers we’re creating for we can design better advertising experiences for different spaces like out of home, instore and online.

Instructed By:

Laura Serra

Executive Creative Director, Mosaic North America

Key Takeaways

  • What is experience design?
  • Understand who you are designing for.
  • Learn how to leverage data to form experincial insights.
  • Be able to approach a problem and get to good ideas + solutions.
  • Learn how to deliver a cohesive and actionable concept.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Digital Product Strategy

Digital products are websites, e-commerce platforms and apps. Students will learn the fundamentals of developing a digital product strategy, applying the principles of marketing strategy and user experience design.

Instructed By:

Geoff Snack

Senior Strategist, Jam3

Key Takeaways

  • Understand the fundamentals of digital product strategy
  • Know how to do the discovery for a digital product strategy
  • Best practices for collaborating and put together a product vision
  • Basic UX Research and Strategy for Digital Products

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Understanding Business Issues

Develop your strategic foundation by learning how to identify and understand key brand issues.

Instructed By: 

Umar Ghumman

VP, Strategy & Experience, Wunderbar Thompson

Key Takeaways

  • Develop a strategic foundation for conducting strategic research and activities.
  • Identify brand issues and develop strategic solutions.
  • Effectively research into business, issues, competitors, and consumers using research and data mining tools.
  • Be able to plan the advertising and marketing activities in implementing strategic advertising campaigns.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Brief and Brief Writing

Learn to write strong briefs that have a clear understanding and get the best out of the creative team.

Instructed By:

Amy Smith

Strategist, Ogilvy

Key Takeaways

  • Discover what differentiates a good and bad brief.
  • Be able to write strong briefs that have a clear understanding and get the best out of the creative team.
  • Learn how to pitch to a room and sell your idea.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Measuring success with KPIs

Understand how to validate work using traditional and modern means of measuring impact with data. Learn how to properly analyze KPI’s and what they mean for measuring successful campaign.

Instructed By:

To Be Announced

Key Takeaways

  • Using different measurement frameworks used by agencies to drive business impact
  • How to initiate and use a brand tracking study
  • Collaborate and work effectively with multiple stakeholders, including analytics experts
  • Understands client and business KPI’s and what they mean for your campaigns

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Strategic Innovation

Learn about the newest innovative ideas, technology, and other tools used in Marketing. Understanding the tribes your client and product operate in, and the full UX from initial communication to purchase and beyond, is integral to lasting success.

Instructed By:

Spencer MacEachern

Strategy Director, Zulu Alpha Kilo

Key Takeaways

  • Unlock a range of tools, methodologies, and best practices for ideation.
  • In depth understanding of advertising and marketing landscape.
  • Knowledge of modern technology and market disruptors.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Community Management and PR

Learn how to strategically use public relations, social media and marketing techniques to moderate and connect with an online community.

Instructed By:

Melissa Retty

Senior Vice President, Craft Public Relations

Key Takeaways

  • Understand culture and its importance in effective PR.
  • Learn to write an effective press release with a clear intended message.
  • The ability to construct a Public Relations Plan with contingencies in place for a PR crisis.
  • Know how to amplify an ad campaign through PR and social media.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Typography

Learn how to better communicate ideas and concepts using the art of Typography.

Instructed By:

Lisa McCoy

Director, Design & Creative Company, WE.org

Key Takeaways

  • Typography Fundamentals and Theory 
  • Understand how type can convey concepts and emotions
  • Learn how create and digitize hand lettering and type
  • Create basic type animations with motion
  • Learn how to digitally manipulate type for your project’s needs

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Idea Presentation

Gain the fundamentals of Adobe InDesign, Typography and design while learning to present ideas in an interesting, clear, professional manner.

Instructed By:

Melina Furlong

Production Artist, john st.

Key Takeaways

  • Learn how to share ideas in print and in person
  • Fundamentals of Adobe InDesign
  • Typography
  • Colour Management
  • Storytelling

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Wordsmithing

Mastering the craft of writing. Embrace the new relevance of long copy in the outline world as you tackle grammar and punctuation.

Instructed By:

Rachel Abrams

Creative Director, Cossette

Key Takeaways

  • Learn to write for greeting cards, youtube, blogs, social posts, banners
  • Enhance your long copy skills
  • Develop grammar for advertising

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

Thinking Strategically

Learn how to make all creative ideas smart and strategically sound, and understand the importance of strategic thinking and how it fuels the creative process.

Instructed By:

Rosie Gentile

Managing Director, Experience Consulting, Cossette

Key Takeaways

  • How to approach creative research
  • How to uncover “insights” that will lead to writing a creative strategy statement
  • Formulate an ideal communication strategy
  • Learn how to develop campaigns

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

*Note: Only 2 Spots Available

Pop Culture Engineering

Find out how to identify and use cultural insights to create meaningful campaigns.

Instructed By:

Zachary Bautista

Art Director, Rethink

Key Takeaways

  • Learn to tap into cultural insights in your ad campaigns.
  • Ideate brand idea statements based on cultural events.
  • Create a “book worthy” portfolio piece.
  • Learn the inner workings and scenarios you will face in agencies.

Date and Time

One 3 hour class per week. Ten classes.
October 4th –  December 10th.
Exact Days and Time TBD

*Note: Class Full, Waitlist Available 

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in. You can also leave any comments or questions you may have. Our admissions team will contact you to gather additional information.

Deadline to apply
M.AD Toronto will be accepting applications for single courses until September 20th, 2021.

If you have any questions please look at our FAQ’s Section.

Fees

1 Course

2 Courses

Course Fees

$2,000

$3,500

Totals

$2,000

$3,500

*Note: All Prices are in Canadian Dollars. There is a $500 Discount if you take more then 1 Course.

Let us know if you want to join us this quarter

Details and FAQ’s

How much is a course?

Each course has a tuition cost of $2000CAD. The balance of your tuition must be received before the start of your course.

For our full time program the tuition is $5000 for a total of 4 courses, including portfolio review, mentorship, student competitions, and workshops.

For more details, please contact Idil@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is possible to become a full time student after completing a single course. The credit will be added towards your requirement for graduation.

If you wish to become a full time student after successful completion of a single course, please contact Idil@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. If you are unsure if your current laptop / computer meets the requirements, please contact idil@adschool.ca

All of the software that will aid online learning will be covered by us. Depending on the class, you may be required to purchase design software and/or access to the Adobe Creative Cloud Suite, this is not covered by us. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single course.

If you are unsure if you possess the required level of English to successfully complete the course, an interview will be conducted with various members of the admissions team. The interview will determine if you can continue forward with enrolment.

For more details, please contact idil@adschool.ca

Can I complete the course work at my own convenience and pace?

No, you must follow the course outline and your instructor’s guideline. You still need to attend the classes at a specific time that is assigned to you.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I'm celebrating a holiday? Does the class get rescheduled?

If your class falls on a Canadian statutory holiday, we have included an additional class at an alternate date to replace it.
Please see the list below for all upcoming statutory holidays.

Civic Holiday – Monday, August 3, 2020
Labour Day – Monday, September 7, 2020

For more details, please contact Idil@adschool.ca

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

Yes! Upon successful completion of the course students will receive an official certificate from Miami Toronto, as well as a digital badge of certification for their online social networks.

Is there a refund policy in place?

The tuition fee is subject to our refund calendar. Before the first day of class, students can receive 100% of their tuition refunded. After the commencement of class, the amount can vary depending on the week the student chooses to withdraw from the course.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single course online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each course?

Each course is 10 weeks long and meets once a week for 3 hours. Starting from July 6th 2020 To September 11th, 2020.

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Idil Yaman at idil@adschool.ca.

How will we be graded / are there any tests?

There are no exams or tests. Your final mark is based on your projects. Students will be assessed on their participation, submission of a series of assignments, as well as a culminating project. The intent of the course is to produce strong portfolio pieces.

How many classes can I miss?

To successfully complete the course, a student can not miss more than 2 classes. Any absences exceeding the maximum allowance of absences without a certified medical note will be grounds for removal from the course.

If I start the full time program online, can I continue online for the duration of 2 years?

Unfortunately no, all full time students are expected to resume their studies in person at our Miami Ad School Toronto campus when the Canadian government deems it safe to do so.

We anticipate returning to in person classes for October 2020.

Can I transfer this credit toward any university or college program?

The credits can be used towards one of the applicable full time programs at Miami Ad School Toronto: Art Direction, Copywriting, or Creative Strategy. The credit can not be used/transferred towards any other university or college program.

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