fbpx

Take online classes from the most awarded advertising school.

Single Course Offerings from M.AD Toronto

Take single courses online

For the first time in M.AD history, we are offering virtual online classes. We are dedicated to continuing to provide mentorship opportunities, and education from the comfort of your home. The virtual experience is designed to make you feel as if you were at our downtown campus. All classes will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, master the latest workplace applications, enjoy dedicated one on one time, and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

Portfolio Pieces

Add high quality work to your portfolio. Instructors bring in briefs based on real clients they work with or from past award competitions. They will work with you to refine your ideas and create an award worthy piece that will help you get hired!

Winter Online Courses Starting January 10th, 2022

Our Winter quarter is starting January 10th, 2022. There are limited seats left in each class. Registration closes January 14th, 2022. Please connect with Noori@adschool.ca or Jocelyn@adschool.ca to inquire about availability.  

Pitch & Presentation

Photography

Short & Sweet

Strategy and Planning: Overview

Developing Insights

Data Mining & Analytics

Digital Communications Planning

Interactive Concepting

Tools

Video Storytelling

Strategy & Planning: An Overview

An introduction to strategy and the numerous ways it exists within the marketing, advertising and communication industries. You are introduced to the core components of marketing, strategy and account planning.

Instructed By:

Kelly Deuster

Executive Strategy Director, Ogilvy

Key Takeaways

  • The history of strategy and account planning and how they’ve evolved throughout the years. 
  • Your role in an agency. The role of creatives and other departments/teams. How to work with clients. 
  • Think strategically when working on an ad campaign. 
  • Research deep into brands to extrapolate insights and effectively implement into strategies.

Date and Time

One 3 hour class per week. Ten classes.
January 10th – March 14th, 2022.
Monday  9:30AM – 12:30PM ET

Presentation and Pitching

In this course, students will learn effective skills and techniques to present advertisement ideas and strategies, so they can be understood and approved. Also learn how to create visually appealing but simple presentations to grab the most attention.

Instructed By:

Helen Androlia

Strategy Director, Thinkingbox

Key Takeaways

  • Ability to create visual presentations.
  • Refining in person presentation techniques.
  • Engage audiences of various sizes.
  • Master the power of persuasion.

Date and Time

One 3 hour class per week. Ten classes.
January 12 – March 16, 2022. 
Wednesday 6PM – 9PM ET

Digital Communications Planning

Get an in-depth understanding of planning in the digital and multi-channel age, from understanding the target audience and their media habits to connecting during micro-moments.  Understand how to present communications and adapt messaging goals for each medium.

Instructed By:

Antonella Nardulli

Comms Planning Director, Taxi

Key Takeaways

  • Understands the target audience and their media usage behaviour
  • Effectively use traditional and digital channels (SEM, Display, Social, Web, etc)
  • Understand sales funnel & customer journey
  • Can create an effective communications plan using set frameworks

Date and Time

One 3 hour class per week. Ten classes.
January 13, 2022 – March 17, 2022. 
Thursday 6PM – 9PM ET

Developing Insights

Learn to develop and understand insights in consumer, culture, industry, and brand. You will be taught the difference between an insight and an observation and how to use one insight or multiple insights to drive a brand forward.

Instructed By:

Max Keane

Head of Strategy, Cossette

Key Takeaways

  • Using strategic tools and frameworks to develop business insights. Focus on social insights: Instagram, Facebook, Google, Twitter, Linkedin, etc.
  • Interpreting insights into effective strategic social and traditional campaigns. 
  • Ensuring the insights are rooted in truth and validated through tests.

Date and Time

One 3 hour class per week. Ten classes.
January 11 – March 15, 2022. 
Tuesdays  4:30PM – 7:30PM ET

Data Mining and Analytics

Learn research and reporting platforms used for data mining and analytics. Learn to gather valid primary data used in planning and evaluating advertising and marketing communication plans.

Instructed By:

TBA

Key Takeaways

  • Various research and reporting platforms to gather valid and useful analytics
  • Data mine from different social platforms to create an insights-driven social strategy
  • Expert use of Google Adwords to back your ads through data
  • Expert use of Sysmos for research and reporting to create analytics

Date and Time

One 3 hour class per week. Ten Classes
January 17th – March 18th, 2022
Fridays 6PM – 9PM ET 

Short and Sweet

The class will focus on studying the thinking and writing of the world’s great copywriters.

Instructed By: 

Angus Tucker

CCO at Theo, Cofounder of john st.

Key Takeaways

  • Learn the thinking and methodology behind some of the greatest copywriters.
  • Learn to write compelling copy for print and digital.
  • Create campaigns that can go in your portfolio.
  • Hone your craft, get your writing to the next level.

Date and Time

One 3 hour class per week. Ten Classes
January 11 – March 15, 2022
Tuesdays 4PM -7PM ET

This class is now full. 

Interactive Concepting

Learn to concept interactive ideas, create designs and copy for interactive campaigns, create storyboards for animations, pitch projects to clients, use interactive media, and master viral strategies. 

Instructed By:

Raul Garcia

Executive Creative Director, Momentum Worldwide

Key Takeaways

  • Learn all components of digital campaigns
  • Designing for web
  • Creating storyboards and animations
  • Best practices

Date and Time

One 3 hour class per week. Ten classes.
January 14 – March 18, 2022. 
Friday  9AM – 12PM ET

Photography

Introduction to the world of digital photography and how it relates to the creation of ads.

Instructed By:

Ben Steele

Freelance Creative Director

Key Takeaways

  • Learn how to use a digital camera
  • Understand image file formats
  • Learn photo editing and retouching
  • Understand the process and production of a photo shoot

Date and Time

One 3 hour class per week. Ten classes.
January 12 – March 15, 2022
Wednesday  11AM – 1PM ET

Video Storytelling

In this course, students will be taught tools and techniques such as dramatic structure, narrative form, digital production skills, and editing/  post production methods to create compelling digital video media.

Instructed By:

Matt Johnson

Freelance, Director & Editor

Key Takeaways

  • Understanding video concepts and terminology
  • Best video practices
  • Persuasive storytelling
  • Filters and Colour Correction, Blend Modes, Mattes and Keying
  • Audio Tools & File Compression

Date and Time

One 3 hour class per week. Ten classes.
January 11 –  March 15, 2022.
Tuesday 10AM – 1PM ET

 

Tools

This class sets down the basics of Graphic Design while cultivating basic crafting skills. The design work is done off of the computer. Assignments will use a different executional technique each week. 

Instructed By:

Ben Weeks

Illustrator, Strategist & Motion Designer, Ben Weeks Art Design

Key Takeaways

  • How to concept and execute without the computer
  • Learn the basic tenets of graphic design
  • How to use various tools that stress hand/eye skills
  • Basics of non digital production techniques

Date and Time

One 3 hour class per week. Ten classes.
January 10 – March 14, 2022
Monday  2PM – 5PM ET

 

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in. You can also leave any comments or questions you may have. Our admissions team will contact you to gather additional information.

Deadline to apply
M.AD Toronto will be accepting applications for single courses until January 14th, 2022.

If you have any questions please look at our FAQ’s Section.

Let us know if you want to join us this quarter

Details and FAQ’s

How much is a course?

Each course has a tuition cost of $2000CAD. The balance of your tuition must be received before the start of your course.

For our full time program the tuition is $5000 for a total of 4 courses, including portfolio review, mentorship, student competitions, and workshops.

For more details, please contact noori@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is possible to become a full time student after completing a single course. The credit will be added towards your requirement for graduation.

If you wish to become a full time student after successful completion of a single course, please contact noori@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. If you are unsure if your current laptop / computer meets the requirements, please contact noori@adschool.ca

All of the software that will aid online learning will be covered by us. Depending on the class, you may be required to purchase design software and/or access to the Adobe Creative Cloud Suite, this is not covered by us. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single course.

If you are unsure if you possess the required level of English to successfully complete the course, an interview will be conducted with various members of the admissions team. The interview will determine if you can continue forward with enrolment.

For more details, please contact noori@adschool.ca

Can I complete the course work at my own convenience and pace?

No, you must follow the course outline and your instructor’s guideline. You still need to attend the classes at a specific time that is assigned to you.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I'm celebrating a holiday? Does the class get rescheduled?

If your class falls on a Canadian statutory holiday, we have included an additional class at an alternate date to replace it.

For more details, please contact noori@adschool.ca

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

Yes! Upon successful completion of the course students will receive an official certificate from Miami Toronto, as well as a digital badge of certification for their online social networks.

Is there a refund policy in place?

The tuition fee is subject to our refund calendar. Before the first day of class, students can receive 100% of their tuition refunded. After the commencement of class, the amount can vary depending on the week the student chooses to withdraw from the course.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single course online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each course?

Each course is 10 weeks long and meets once a week for 3 hours. 

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Noori at noori@adschool.ca

How will we be graded / are there any tests?

There are no exams or tests. Your final mark is based on your projects. Students will be assessed on their participation, submission of a series of assignments, as well as a culminating project. The intent of the course is to produce strong portfolio pieces.

How many classes can I miss?

To successfully complete the course, a student can not miss more than 2 classes. Any absences exceeding the maximum allowance of absences without a certified medical note will be grounds for removal from the course.

If I start the full time program online, can I continue online for the duration of 2 years?

Students will have the option of staying online or to resume their studies in person at our Miami Ad School Toronto campus when the Canadian government deems it safe to do so.

Can I transfer this credit toward any university or college program?

The credits can be used towards one of the applicable full time programs at Miami Ad School Toronto: Art Direction, Copywriting, or Creative Strategy. The credit can not be used/transferred towards any other university or college program.

Pin It on Pinterest