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Take classes from the most awarded advertising school.

Single Course Offerings from M.AD Toronto

Take single courses 

For the first time in M.AD history, we are offering virtual online & hybrid classes. We are dedicated to continuing to provide mentorship opportunities, and education from the comfort of your home. The virtual experience is designed to make you feel as if you were at our downtown campus. All classes will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, master the latest workplace applications, enjoy dedicated one on one time, and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

Portfolio Pieces

Add high quality work to your portfolio. Instructors bring in briefs based on real clients they work with or from past award competitions. They will work with you to refine your ideas and create an award worthy piece that will help you get hired!

Fall Online & Hybrid Courses Starting Oct 3rd, 2022

Our Fall quarter is starting October 3rd, 2022. There are limited seats left in each class. Registration closes September 30th, 2022. Please connect with our admissions team: Noori@adschool.ca , Jocelyn@adschool.ca , or Hazel@adschool.ca to inquire about availability.

Ideas First

Wordsmithing

Photography

Idea Presentation

Data Mining & Analytics

Thinking Strategically

Measuring Success with KPIs

Strategic Innovation through Design

Creative Experience

Ideas First

Learn to solve communication problems and present your ideas using the most impactful medium.

Instructed By:

Gail Pak

VP Creative Director, McCann Canada

Key Takeaways

  • Understand what makes a good idea.
  • Learn methods for brainstorming ideas.
  • Have at least one “big idea” for your portfolio.

Date and Time

One 3 hour class per week. Ten classes.
Tuesdays 8AM – 11AM ET

Wordsmithing

Mastering the craft of writing. Embrace the new relevance of long copy in the outline world as you tackle grammar and punctuation.

Instructed By:

Angus Tucker

Co-ounder of john st, former CCO at Theo

Key Takeaways

  • Learn to write for greeting cards, youtube, blogs, social posts, banners
  • Enhance your long copy skills
  • Develop grammar for advertising

Date and Time

One 3 hour class per week. Ten classes.
Wednesdays 4-7PM ET

Idea Presentation

Gain the fundamentals of Adobe InDesign, Typography and design while learning to present ideas in an interesting, clear, professional manner.

Instructed By:

Brian Morgan

Art Director, Maisonneuve Magazine

Key Takeaways

  • Learn how to share ideas in print and in person
  • Fundamentals of Adobe InDesign
  • Typography
  • Colour Management
  • Storytelling

Date and Time

Two 1.5 hour class per week. Ten Weeks.
Mondays & Wednesdays 10AM – 11:30AM ET 
*Must attend both sessions

Thinking Strategically

Learn how to make all creative ideas smart and strategically sound, and understand the importance of strategic thinking and how it fuels the creative process.

 

Instructed By:

Jonathan Daly

Group Communications Strategy Director, Droga5

Key Takeaways

  • How to approach creative research
  • How to uncover “insights” that will lead to writing a creative strategy statement
  • Formulate an ideal communication strategy
  • Learn how to develop campaigns

Date and Time

One 3 hour class per week. Ten classes.
Fridays

Creative Experience

This course will look at various unique brand challenges and walk them through a solution based approach to resolving them. Students will begin by exploring the needs, motives, and pain points of their clients to create better advertising experiences for different spaces. Various research techniques are implemented to extract quantitative and qualitative insights and further understand the underlying motive of the brand. 

Instructed By:

Nat Janin

Associate Creative Director, Jam3

Key Takeaways

  • What is experience design?
  • Understanding  the design challenge of their client 
  • How to leverage data to form experincial insights.
  • How to approach a problem and get to good ideas + solutions.
  • How to deliver a cohesive and actionable concept.

Date and Time

One 3 hour class per week. Ten Classes
Thursdays 6PM – 9PM ET

Data Mining & Analytics

Learn research and reporting platforms used for data mining and analytics. Learn to gather valid primary data used in planning and evaluating advertising and marketing communication plans.

Instructed By: 

Jansen Sullivan

Director - Data, Inovex

Key Takeaways

  • Various research and reporting platforms to gather valid and useful analytics
  • Data mine from different social platforms to create an insights-driven social strategy
  • Expert use of Google Adwords to back your ads through data
  • Expert use of Sysmos for research and reporting to create analytics

Date and Time

One 3 hour class per week. Ten Classes
Tuesdays 2- 5PM ET

Measuring success with KPIs

Understand how to validate work using traditional and modern means of measuring impact with data. Learn how to properly analyze KPI’s and what they mean for measuring successful campaign.

Instructed By:

Jennifer Stack

Consultant, Former VP Social Media at Momentum

Key Takeaways

  • Using different measurement frameworks used by agencies to drive business impact
  • How to initiate and use a brand tracking study
  • Collaborate and work effectively with multiple stakeholders, including analytics experts
  • Understands client and business KPI’s and what they mean for your campaigns

Date and Time

One 3 hour class per week.
Thursdays 6 -9 PM ET

Strategic Innovation through Design

Learn about the newest innovative ideas, technology, and other tools used in Marketing. Understanding the tribes your client and product operate in, and the full UX from initial communication to purchase and beyond, is integral to lasting success.

Instructed By:

Spencer MacEachern

Strategy Director, Zulu Alpha Kilo

Key Takeaways

  • Unlock a range of tools, methodologies, and best practices for ideation.
  • In depth understanding of advertising and marketing landscape.
  • Knowledge of modern technology and market disruptors.

Date and Time

One 3 hour class per week. Ten Classes
Wednesdays 6 – 9PM ET

Photography

This class will blast students into the digital age. All the basic camera settings, aperture, shutter speed, ISO, night photography, panning, and depth of field. This class explores techniques in using the digital camera as a tool in visual experimentation.

Instructed By:

Alex Beetham

Studio Manager, West Side Studio

Key Takeaways

  • Digital Camera Settings: 
    • How to clean a DSLR lens. 
    • All basic camera settings, aperture, shutter speed, ISO, night photography, panning, and depth of field.
    • Understanding of White Balance, Histograms, Exposure. 
  • Relation of features/functions:
    • Being aware of composition, point of view, sharpness, exposure and thumbnail layout.
    • Shooting multiple exposures to achieve a product shot.

Date and Time

One 3 hour class per week. Ten Classes
Thursdays, 10AM – 1PM ET

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in. You can also leave any comments or questions you may have. Our admissions team will contact you to gather additional information.

Deadline to apply
M.AD Toronto will be accepting applications for single courses until September 30th, 2022. 

If you have any questions please look at our FAQ’s Section.

Let us know if you want to join us this quarter

Details and FAQ’s

How much is a course?

Each course has a tuition cost of $2000CAD. The balance of your tuition must be received before the start of your course.

For our full time program the tuition is $5000 for a total of 4 courses, including portfolio review, mentorship, student competitions, and workshops.

For more details, please contact noori@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is possible to become a full time student after completing a single course. The credit will be added towards your requirement for graduation.

If you wish to become a full time student after successful completion of a single course, please contact noori@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. If you are unsure if your current laptop / computer meets the requirements, please contact noori@adschool.ca

All of the software that will aid online learning will be covered by us. Depending on the class, you may be required to purchase design software and/or access to the Adobe Creative Cloud Suite, this is not covered by us. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single course.

If you are unsure if you possess the required level of English to successfully complete the course, an interview will be conducted with various members of the admissions team. The interview will determine if you can continue forward with enrolment.

For more details, please contact noori@adschool.ca

Can I complete the course work at my own convenience and pace?

No, you must follow the course outline and your instructor’s guideline. You still need to attend the classes at a specific time that is assigned to you.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I'm celebrating a holiday? Does the class get rescheduled?

If your class falls on a Canadian statutory holiday, we have included an additional class at an alternate date to replace it.

For more details, please contact noori@adschool.ca

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

Yes! Upon successful completion of the course students will receive an official certificate from Miami Toronto, as well as a digital badge of certification for their online social networks.

Is there a refund policy in place?

The tuition fee is subject to our refund calendar. Before the first day of class, students can receive 100% of their tuition refunded. After the commencement of class, the amount can vary depending on the week the student chooses to withdraw from the course.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single course online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each course?

Each course is 10 weeks long and meets once a week for 3 hours. 

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Noori at noori@adschool.ca

How will we be graded / are there any tests?

There are no exams or tests. Your final mark is based on your projects. Students will be assessed on their participation, submission of a series of assignments, as well as a culminating project. The intent of the course is to produce strong portfolio pieces.

How many classes can I miss?

To successfully complete the course, a student can not miss more than 2 classes. Any absences exceeding the maximum allowance of absences without a certified medical note will be grounds for removal from the course.

If I start the full time program online, can I continue online for the duration of 2 years?

Students will have the option of staying online or to resume their studies in person at our Miami Ad School Toronto campus when the Canadian government deems it safe to do so.

Can I transfer this credit toward any university or college program?

The credits can be used towards one of the applicable full time programs at Miami Ad School Toronto: Art Direction, Copywriting, or Creative Strategy. The credit can not be used/transferred towards any other university or college program.

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