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Single Courses at M.AD Toronto

Take online classes from the most awarded advertising school.

Next Start Date: April 8th, 2024

Take online courses

For the first time in M.AD history, we are offering virtual online & hybrid classes. We are dedicated to continuing to provide mentorship opportunities, and education from the comfort of your home. The virtual experience is designed to make you feel as if you were at our downtown campus. All classes will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, master the latest workplace applications, enjoy dedicated one on one time, and gain a new experience.

What you get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

Portfolio Pieces

Add high quality work to your portfolio. Instructors bring in briefs based on real clients they work with or from past award competitions. They will work with you to refine your ideas and create an award worthy piece that will help you get hired!

Available Spring Classes

Our spring quarter is starting April 8th, 2024. There are limited seats left in each class. Registration closes March 30th, 2024. Please connect with our admissions team at admissions@adschool.ca to inquire about availability.

Ideas First

Scriptwriting

Research

Video Storytelling

Brand DNA

Interactive Concepting

Brief and Brief Writing

Ideas First

One 3 hour class per week. Ten classes.

Today’s communication projects prioritize flexibility and consistency across platforms, anchored by innovative ideas and strategic media selection for maximum impact.

TBA

Key Takeaways

  •  Flexibility Across Platforms: Messages transcend mediums for seamless delivery.
  • Innovative Ideas: Creativity drives impactful communication.
  • Strategic Media Selection: Media chosen strategically amplifies message impact.

Video Storytelling

One 3 hour class per week. Ten classes.

Video Storytelling explores digital tools for creating compelling videos, leveraging platforms like YouTube for global exposure.

Raj Ramnauth

Founder / Editor, Nimiopere Film Editorial

Key Takeaways

  • Accessible Tools: Digital technology democratizes film and TV tools.
  • Global Stage: YouTube offers a worldwide platform for showcasing content.
  • Essential Techniques: The course teaches key skills for crafting engaging videos.
  • Creative Expression: Participants are encouraged to unleash creativity in storytelling.
  • Practical Focus: Emphasis is on hands-on learning for effective digital video creation.

Interactive Concepting

One 3 hour class per week. Ten classes.

This course guides students in creating international award-worthy interactive concepts. Over ten weeks, they learn to think creatively, craft compelling ideas, and present them effectively.

TBA

Key Takeaways

  • Exploring Interactive Fundamentals: Beyond traditional digital approaches.
  • Crafting Compelling Ideas: Using press releases as conceptual tools.
  • Innovative Use of Technology: Repurposing existing technology creatively.
  • Emphasizing Uniqueness: Creating memorable and impactful concepts.
  • Idea-First Approach: Prioritizing idea generation over platform selection.
  • Effective Presentation: Communicating ideas through case boards and presentations.
  • Individualized Feedback: Refining concepts through one-on-one teaching.
  • Final Showcase: Presenting top ideas and voting for the most compelling concepts.

Scriptwriting

One 3 hour class per week. Ten classes.

This course teaches essential skills for writing scripts suited to visual and audio media, emphasizing narrative potential and content strategy for maximum impact across platforms.

Julia Ippolito

Associate Creative Director, Media.Monks

Key Takeaways

  • Specialized Skills: Writing for visual and audio media demands specific techniques.
  • Narrative Potential: Effective scripts utilize the storytelling capabilities of each medium.
  • Content Strategy: Learners develop strategies for tailored scripts across various platforms.
  • Adaptability: Writers adjust their approach to suit different media formats.
  • Impactful Communication: The goal is to create compelling scripts that resonate with audiences.

Brand DNA

One 3 hour class per week. Ten classes.

This course educates students on effective digital advertising strategies, emphasizing platform-specific approaches, engagement tactics, and the impact of user experience on digital design and social strategies.

Amy Smith

Senior Strategist, The Hive

Key Takeaways

  • Understands channel planning using traditional and digital channels (SEM, Display, Social, Web, etc).
  • Is familiar with the principles and foundational elements of UX.
  • Understands the Users journey.
  • Understands and is able to navigate the Google analytics ecosystem.
  • Is able to create an effective and insight-driven social strategy

Brief and Brief Writing

One 3 hour class per week. Ten classes.

This course highlights the importance of a strong advertising brief. Students learn to distinguish between effective and ineffective briefs through examples.

Olivia LeBlanc

Strategy Director, Forsman & Bodenfors Canada

Key Takeaways

  • Know what differentiates a good and bad brief.
  • Is able to write strong briefs that have a clear understanding and get the best out of the creative team. 

Research

One 3 hour class per week. Ten classes.

This course guides participants on where to begin with research, covering tools and methods for qualitative and quantitative approaches, including digital (e.g., social listening, Google Surveys) and traditional methods (like focus groups).

TBA

Key Takeaways

  • Know the basics, tools, and techniques for qualitative and quantitative research. 
  • Can create survey forms using Google Surveys to gather data. 
  • Can use Facebook Insights to track user interactions and gather data.
  • Can interpret data into meaningful insights related to the brand strategy and presented using graphics.

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in. You can also leave any comments or questions you may have. Our admissions team will contact you to gather additional information.

Deadline to apply
M.AD Toronto will be accepting applications for single courses until June 30th, 2023. 

If you have any questions please look at our FAQ’s Section.

Have any Questions?

Feel free to reach out to an Admissions Advisor for no-strings-attached info about:

  • Career Advice
  • Application Process
  • The Student Experience

Let us know if you want to join us this quarter

Single Courses FAQs

How much is a course?

Each course has a tuition cost of $2000CAD. The balance of your tuition must be received before the start of your course.

For our full time program the tuition is $5000 for a total of 4 courses, including portfolio review, mentorship, student competitions, and workshops.

For more details, please contact admissions@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is possible to become a full time student after completing a single course. The credit will be added towards your requirement for graduation.

If you wish to become a full time student after successful completion of a single course, please contact admissions@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. If you are unsure if your current laptop / computer meets the requirements, please contact admissions@adschool.ca

All of the software that will aid online learning will be covered by us. Depending on the class, you may be required to purchase design software and/or access to the Adobe Creative Cloud Suite, this is not covered by us. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single course.

If you are unsure if you possess the required level of English to successfully complete the course, an interview will be conducted with various members of the admissions team. The interview will determine if you can continue forward with enrolment.

For more details, please contact admissions@adschool.ca

Can I complete the course work at my own convenience and pace?

No, you must follow the course outline and your instructor’s guideline. You still need to attend the classes at a specific time that is assigned to you.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I'm celebrating a holiday? Does the class get rescheduled?

If your class falls on a Canadian statutory holiday, we have included an additional class at an alternate date to replace it.

Is MAD Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

Yes! Upon successful completion of the course students will receive an official certificate from Miami Toronto, as well as a digital badge of certification for their online social networks.

Is there a refund policy in place?

The tuition fee is subject to our refund calendar. Before the first day of class, students can receive 100% of their tuition refunded. After the commencement of class, the amount can vary depending on the week the student chooses to withdraw from the course.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single course online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each course?

Each course is 10 weeks long and meets once a week for 3 hours. 

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with admissions at admissions@adschool.ca

How will we be graded / are there any tests?

There are no exams or tests. Your final mark is based on your projects. Students will be assessed on their participation, submission of a series of assignments, as well as a culminating project. The intent of the course is to produce strong portfolio pieces.

How many classes can I miss?

To successfully complete the course, a student can not miss more than 2 classes. Any absences exceeding the maximum allowance of absences without a certified medical note will be grounds for removal from the course.

If I start the full time program online, can I continue online for the duration of 2 years?

Students will have the option of staying online or to resume their studies in person at our Miami Ad School Toronto campus when the Canadian government deems it safe to do so.

Can I transfer this credit toward any university or college program?

The credits can be used towards one of the applicable full time programs at Miami Ad School Toronto: Art Direction, Copywriting, or Creative Strategy. The credit can not be used/transferred towards any other university or college program.

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