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Take online classes from the most awarded advertising school.

Single Course Offerings from MAS Toronto

Take single courses online

For the first time in Miami Ad School history, we are offering virtual online classes. We are dedicated to continuing to provide mentorship opportunities, and education from the comfort of your home. The virtual experience is designed to make you feel as if you were at our downtown campus. All classes will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, master the latest workplace applications, enjoy dedicated one on one time, and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

Portfolio Pieces

Add high quality work to your portfolio. Instructors bring in briefs based on real clients they work with or from past award competitions. They will work with you to refine your ideas and create an award worthy piece that will help you get hired!

Spring Online Courses Starting July 5th

Our Summer quarter is starting July 5th, 2021. There are limited seats left in each class. Applications will close on June 25th 2020.

Ideas First
Digital Campaigns
Tonality (Writing)
Presentation & Pitching
Developing Insights

Data Mining & Analytics
Digital Comms Planning
Everything is Media

Motion Graphics
Product Creation
Brand DNA (Strategy)
Strategy & Planning Overview

Ideas First

Learn to solve communication problems and present your ideas using the most impactful medium.

Instructed By:

Gail Pak

Creative Director, McCann Canada

Key Takeaways

  • Understand what makes a good idea.
  • Learn methods for brainstorming ideas.
  • Have at least one “big idea” for your portfolio.

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Digital Campaigns

The digital campaigns course takes you through the process of creating winning digital campaign pitches, real-time, step by step, class by class.

Instructed By:

Mike Dubrick

Partner, Creative Director, Rethink

Key Takeaways

  • New methods each week
  • Understand the “why” behind campaigns
  • How to create a campaign
  • Creative concepting phase 
  • Legalities and technology hurdles

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Everything is Media

You’ll learn how to integrate all media — old and new, traditional and non-traditional, offline and online, and what’s coming down the line — into the ideal conduit for your ideas and branded messages.

Instructed By:

Denise Cole

Co-Founder, Creative Director, Juliet Creative

Key Takeaways

  • An in-depth exploration of the numerous media platforms existing today: traditional, experiential, digital, programmatic, social, and many (many) more.
  • Developing concepts and strategies in an age where everything is media
  • How media can be used to amplify an idea
  • How to pick the right media for the message: a look at inspiring examples and best practices
  • What comes next: technological innovations in the modern media landscape

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Motion Graphics

This course will cover the process involved in concepting and executing a motion graphics sequence using Adobe After Effects. Note that this is an Intermediate to Advanced course, and is recommended that you have prior experience in Adobe Programs. 

Instructed By:

Stefan Woronko

Creative Director, Nice Shoes

Key Takeaways

  • Technical skills needed to create striking Case Studies that elevate their work
  • Ability to create proof of concepts to showcase and sell their ideas
  • Knowledge of best practices and understanding of what works well and why
  • The vocabulary needed to provide feedback and direct vendors, clients and other partners
  • The basics of 2D & 3D Animation, After Effects and Cinema 4D

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Product Creation

This course focuses on using human centric design principles and the disruptive thinking methodology to develop a pitch for a brand new product that can transform the way business is done, challenges the status quo and changes an industry.

Instructed By:

Ali Cheikhali

Creative Strategy Lead, Google

Key Takeaways

  • Understand product, disruptive thinking methodologies and how to formulate a disruptive hypothesis
  • Identifying insights and opportunities; how to turn those opportunities into ideas
  • Product and audience research methodologies, feedback collection and determining product viability
  • Product testing and product experience 
  • Pitch your product experience – Shark Tank style

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Digital Communications Planning

Get an in-depth understanding of planning in the digital and multi-channel age, from understanding the target audience and their media habits to connecting during micro-moments.  Understand how to present communications and adapt messaging goals for each medium.

Instructed By:

Courtney Rimar

Planning Manager, Jungle Media Canada

Key Takeaways

  • Understands the target audience and their media usage behaviour
  • Effectively use traditional and digital channels (SEM, Display, Social, Web, etc)
  • Understand sales funnel & customer journey
  • Can create an effective communications plan using set frameworks

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Data Mining and Analytics

Learn research and reporting platforms used for data mining and analytics. Learn to gather valid primary data used in planning and evaluating advertising and marketing communication plans.

Instructed By:

Olga Senko

Supervisor, Where & Why, Horizon Media Toronto

Key Takeaways

  • Various research and reporting platforms to gather valid and useful analytics
  • Data mine from different social platforms to create an insights-driven social strategy
  • Expert use of Google Adwords to back your ads through data
  • Expert use of Sysmos for research and reporting to create analytics

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Tonality (Writing)

Mastering the craft of writing within the tone of the brand.

Instructed By:

To Be Announced

Key Takeaways

  • Learn to write for all mediums, print and digital.
  • Understand how to express the message and tone of a brand in your writing.
  • Create campaigns that can go in your portfolio.
  • Hone your craft, get your writing to the next level.

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Brand DNA (Strategy)

This course focuses on the foundational principles behind brand strategy.

Instructed By:

Aziz Albi

Head of Strategy, Limitless Creative Co.

Key Takeaways

  • The history of brands, the different types of brands and the role of a brand strategist 
  • The steps, tools and frameworks required to define a brand’s DNA 
  • How to establish a clear brand conviction and a look at different brand personalities 
  • How to differentiate between a brand platforms and campaign idea, and how brand identity informs both
  • How to future proof a brand

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Presentation and Pitching

In this course, students will learn effective skills and techniques to present advertisement ideas and strategies, so they can be understood and approved. Also learn how to create visually appealing but simple presentations to grab the most attention.

Instructed By:

To Be Announced

Key Takeaways

  • Ability to create visual presentations.
  • Refining in person presentation techniques.
  • Engage audiences of various sizes.
  • Master the power of persuasion.

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Strategy & Planning: An Overview

An introduction to strategy and the numerous ways it exists within the marketing, advertising and communication industries. You are introduced to the core components of marketing, strategy and account planning.

Instructed By:

Jay Fleming

Senior Strategist, john st.

Key Takeaways

  • The history of strategy and account planning and how they’ve evolved throughout the years. 
  • Your role in an agency. The role of creatives and other departments/teams. How to work with clients. 
  • Think strategically when working on an ad campaign. 
  • Research deep into brands to extrapolate insights and effectively implement into strategies.

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Developing Insights

Learn to develop and understand insights in consumer, culture, industry, and brand. You will be taught the difference between an insight and an observation and how to use one insight or multiple insights to drive a brand forward.

Instructed By:

To Be Announced

Key Takeaways

  • Using strategic tools and frameworks to develop business insights. Focus on social insights: Instagram, Facebook, Google, Twitter, Linkedin, etc.
  • Interpreting insights into effective strategic social and traditional campaigns. 
  • Ensuring the insights are rooted in truth and validated through tests.

Date and Time

One 3 hour class per week. Ten classes.
July 5th –  Sept 10th.
Exact Date and Time TBD

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in. You can also leave any comments or questions you may have. Our admissions team will contact you to gather additional information.

Deadline to apply
Miami Ad School Toronto will be accepting applications for single courses until June 25th, 2021.

If you have any questions please look at our FAQ’s Section.

Fees

1 Course

2 Courses

Course Fees

$2,000

$3,500

Totals

$2,000

$3,500

*Note: All Prices are in Canadian Dollars. There is a $500 Discount if you take more then 1 Course.

Let us know if you want to join us this quarter

Details and FAQ’s

How much is a course?

Each course has a tuition cost of $2000CAD. The balance of your tuition must be received before the start of your course.

For our full time program the tuition is $5000 for a total of 4 courses, including portfolio review, mentorship, student competitions, and workshops.

For more details, please contact Idil@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is possible to become a full time student after completing a single course. The credit will be added towards your requirement for graduation.

If you wish to become a full time student after successful completion of a single course, please contact Idil@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. If you are unsure if your current laptop / computer meets the requirements, please contact idil@adschool.ca

All of the software that will aid online learning will be covered by us. Depending on the class, you may be required to purchase design software and/or access to the Adobe Creative Cloud Suite, this is not covered by us. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single course.

If you are unsure if you possess the required level of English to successfully complete the course, an interview will be conducted with various members of the admissions team. The interview will determine if you can continue forward with enrolment.

For more details, please contact idil@adschool.ca

Can I complete the course work at my own convenience and pace?

No, you must follow the course outline and your instructor’s guideline. You still need to attend the classes at a specific time that is assigned to you.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I'm celebrating a holiday? Does the class get rescheduled?

If your class falls on a Canadian statutory holiday, we have included an additional class at an alternate date to replace it.
Please see the list below for all upcoming statutory holidays.

Civic Holiday – Monday, August 3, 2020
Labour Day – Monday, September 7, 2020

For more details, please contact Idil@adschool.ca

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

Yes! Upon successful completion of the course students will receive an official certificate from Miami Toronto, as well as a digital badge of certification for their online social networks.

Is there a refund policy in place?

The tuition fee is subject to our refund calendar. Before the first day of class, students can receive 100% of their tuition refunded. After the commencement of class, the amount can vary depending on the week the student chooses to withdraw from the course.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single course online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each course?

Each course is 10 weeks long and meets once a week for 3 hours. Starting from July 6th 2020 To September 11th, 2020.

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Idil Yaman at idil@adschool.ca.

How will we be graded / are there any tests?

There are no exams or tests. Your final mark is based on your projects. Students will be assessed on their participation, submission of a series of assignments, as well as a culminating project. The intent of the course is to produce strong portfolio pieces.

How many classes can I miss?

To successfully complete the course, a student can not miss more than 2 classes. Any absences exceeding the maximum allowance of absences without a certified medical note will be grounds for removal from the course.

If I start the full time program online, can I continue online for the duration of 2 years?

Unfortunately no, all full time students are expected to resume their studies in person at our Miami Ad School Toronto campus when the Canadian government deems it safe to do so.

We anticipate returning to in person classes for October 2020.

Can I transfer this credit toward any university or college program?

The credits can be used towards one of the applicable full time programs at Miami Ad School Toronto: Art Direction, Copywriting, or Creative Strategy. The credit can not be used/transferred towards any other university or college program.

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