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Social Strategy Fundamentals

Short Run Bootcamp: Sept 10th – Oct 6th
Become a Social Media Specialist

Social Media is now an essential component of any marketing or advertising plans. The world of social media can be confusing, but knowing the basics of how to build a social strategy and how best leverage your network will help improve business growth and brand recognition.

Apply By: September 7th 2021

If you have any questions please check out FAQ’s Section

What you get

  • Become an expert, add foundational knowledge & skills in one area
  • 27-36 hours of class
  • Digital Badge Certification
  • Access to M.AD School of Idea’s international network
  • Advertising’s industry connections

How it works

  • 3 – 4 module courses
  • Feedback sessions
  • Virtual, online classes with industry professionals

*Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Cost & Hours

    This packages costs $2,000. It includes 27 hours of in class time with classmates and instructors. There is a combination lectures, workshops, and assignments with pitch and feedback sessions. A digital Badge is included for this package.

    *Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Learning Modules

    Social Media Landscapes: Platforms & People

    Friday Sept 10th 6-9pm
    Saturday Sept 11th 10am-1pm
    Wednesday Sept 15th 6-9pm

    Anatomy of a Social Media Strategy

    Friday Sept 17th 6-9pm
    Saturday Sept 18th 10am-1pm
    Wednesday Sept 22nd 6-9pm

    Cultivating your Content and Community

    Friday October 1st 6-9pm
    Saturday October 2nd 10am-1pm
    Wednesday October 6th 6-9pm

    Weekly Pitch & Critique Facilitator

    Matt Augustin

    Director, Brand & Creative Strategy, FaZe Clan

    Social Media Landscapes: Platforms & People

    Understanding the role of social media in marketing starts with a foundational education prominent platforms. This module will cover the role of social in modern communications, top social platform functionalities & user behaviour.

    Instructed By:

    Jessica Rudis

    Digital Director, The Walt Disney Company

    Key Takeaways

    • Learn Top Platforms of 2021
    • Learn which audiences use which platforms
    • Learn how to curate content for specific platforms
    • Understand how people use certain platforms
    • Gain insight into trends coming in the next few years

    Dates & Times

    Lecture: Friday September 10th 6-9pm
    Lecture: Saturday September 11th 10am-1pm
    Feedback: Wednesday September 15th 6-9pm

    Anatomy of a Social Media Strategy

    Learn how to develop a content strategy built for a multi-faceted world using the 4Cs and a social media framework which inform how your brand looks, talks and shows up.

    Instructed By:

    Betsy Lowther

    Global Social Media Lead for Creative & Experience, Accenture

    Key Takeaways

    • Core components of a social media strategy
    • How social media can support certain objectives
    • Strategy vs. Tactics
    • Considerations for an adaptive campaign vs a social media exclusive campaign
    • The importance of integration and connection planning in social

    Date, Time & Price

    Lecture: Friday September 17th 6-9pm
    Lecture: Saturday September 18th 10am-1pm
    Feedback: Wednesday September 22nd 6-9pm

    Cultivating your Community + Content

    Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

    Instructed By:

    Jimmy George

    Senior Strategist, Mischief USA

    Key Takeaways

    • Community Management 101: brand voice vs. service rep and brand handle hygiene
    • Understanding of the types of community management tools & terms (CMS, chat bots, automated messaging, surprise & delight, escalation matrix)
    • Customer relations strategies
    • Identifying organic creative opportunities within the community
    • Developing an escalation matrix

    Dates & Times

    Lecture: Friday October 1st 6-9pm
    Lecture: Saturday October 2nd 10am-1pm
    Feedback: Wednesday October 6th 6-9pm

    Start Your Application Here!

    Details and FAQ’s

    How much is a Package?

    Depending on the module package of your choice, it varies from $2,000 to $2,900 in Canadian Dollars.

    If you take 2 you can get 15% off the cost.

    The balance of your tuition must be received before the start of your course.

    For more details, please contact jocelyn@adschool.ca

    Can I take a single class or module?

    Yes, you are able to take a single strategy module. The tuition fee is $1000CAD. Social media modules are only part of the packages and will not be offered as a single class.

    When is the Deadline to Apply?

    Exact dates Vary, but generally two weeks before the first class in each package. 

    Do you offer any scholarships?

    Students applying for the module packages are eligible to apply for a partial scholarship. Limited amount of scholarship is available. Please reach out to jocelyn@adschool.ca for details.

    Also, if you take 2 you can get 15% off the cost, and if they take 3 or more – 25% off off the cost.

    Are there any textbooks, devices, or software needed?

    No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

    All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes.

    Can I take advantage of the Canada-Ontario Job Grant?

    Yes, if your employer is willing to send you for training, you can take advantage of it.

    Find out if you are eligible for it >>  Canada – Ontario Job Grant

    Please keep in mind that you need to apply at least 3 weeks before the start date of the module package.

    Are classes taught only in English?

    Yes, all classes will be taught in English. We currently are unable to offer any other language.

    There is currently no required IELTS score to enrol in a single module.

    Are there any other times? I don’t live in that time zone.

    Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

    Who do I contact if I have a problem or question related to technical or administrative issues?

    You can connect with Joceyln Mendez at jocelyn@adschool.ca.

    Is it Possible to Mix and Match Modules?

    Although we encourage you to take the recommended packages, special exceptions can be made. Please connect jocelyn@adschool.ca if you are considering a customization.

    Can I transfer Credits if I want to take the Full Bootcamp?

    Yes, it is possible to become a full time bootcamp student after completing one of the module packages. 

    If you take module packages that only include Strategy or Social Media modules, you can join the full bootcamp in the Fall or Spring with a discount. After 1 year of completion of a module package, you cannot transfer your credits.

    I’m not Canadian, can I still take any courses?

    International applicants are eligible to enrol in our module packages without any visa. 

    Does this mean I am eligible for a student visa?

    Unfortunately no, enrolling in a Module Package online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

    How long is each Package?

    It varies depending on the module packages of your interest. If you are taking the module package that has 3 modules, you will have 9 hours of class time in a week in total of 27 hours over the 3 weeks of period. 

    In general the total hours of class times are 18 – 36 over 3 – 4 weeks of period.

    What is the structure of each week?

    Each module is about 6 hours spread across 2 back to back days. The first half is on Fridays from 6pm-9pm, and the second is on Saturdays 10am-1pm. Feedback sessions will be held on Wednesdays from 6pm-9pm. These are times in EST (Toronto time)

    Is MAS Toronto accredited?

    Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

    Do I get a certificate?

    No, upon successful completion of the module students will receive a digital badge of certification for their online social networks.

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