Data & Research

Short Run Bootcamp: Sept 24th – Nov 10th

Master research and KPI tracking

Data and research is an essential step if you want you work to have an impact. This combined with knowing how to track the effectiveness of your campaigns leads to a cycle of improving return. Take this if you are a junior or are interested in improving your Social Media Efforts.

Apply By: September 21st 2021

If you have any questions please check out FAQ’s Section

What you get

  • Become an expert, add foundational knowledge & skills in one area
  • 27-36 hours of class
  • Digital Badge Certification
  • Access to M.AD School of Idea’s international network
  • Advertising’s industry connections

How it works

  • 3 – 4 module courses
  • Feedback sessions
  • Virtual, online classes with industry professionals

*Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Cost & Hours

    This packages costs $2,600. It includes 27 hours of in class time with classmates and instructors. There is a combination lectures, workshops, and assignments with pitch and feedback sessions. A digital Badge is included for this package.

    *Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Learning Modules

    Qualitative and Quantitative Data

    Friday September 24th 6-9pm
    Saturday September 25th 10am-1pm
    Wednesday October 6th 6-9pm

    Developing Insights based on Human Data

    Friday October 1st 6-9pm
    Saturday October 2nd 10am-1pm
    Wednesday October 13th 6-9pm

    Measuring Impact

    Friday October 29th 6-9pm
    Saturday October 30th 10am-1pm
    Wednesday November 10th 6-9pm

    Weekly Pitch & Critique Facilitator

    Melissa Eshaghbeigi

    Freelance Cultural Strategist & Creative Consultant, Closing My Tabs

    Research: Qualitative and Quantitative 

    Answering the age-old question: where to start? You will learn the different tools, agencies and methods for qualitative and quantitative research using digital and traditional means. From working with a research partner to conducting your own research, you will be taught how and when to use each resource.

    Instructed By:

    Richelle Batuigas

    Director, Head of Analytics & Data Strategy, Hashtag Paid

    Key Takeaways

    • Prominent research firms
    • Brand tracking studies
    • Qualitative research basics
    • Quantitative research basics
    • Using digital to your advantage

    Dates & Times

    Lecture: Friday September 24th 6-9pm
    Lecture: Saturday September 25th 10am-1pm
    Feedback: Wednesday October 6th 6-9pm

    Developing Human Insights Based on Data

    In this module you will learn how to develop an insight using available research within four sections: consumer (target audience), culture (current trends), category (what business is the client in) and brand (the client). You will be taught the difference between an insight (a human or brand truth) and an obvious assumption (moms are busy).

    Instructed By:

    Jason Last

    Partner, Strategy, Conflict

    Key Takeaways

    • Strategic tools and frameworks to support developing an insight
    • Developing a strong insight with sticking power
    • Ensuring the insight is rooted in a human and brand truth
    • Playing to win: standing out from competitors
    • Knowing when to stop

    Dates & Times

    Lecture: Friday, October 1st.  6 – 9pm EDT
    Lecture: Saturday, October 2nd.  10am – 1pm EDT
    Feedback: Wednesday October 13th 6-9pm

    Measuring Impact

    This module shows how you can validate the work you do for their clients using traditional and modern means of measuring impact. From brand tracking studies to models and systems, proving how we are truly putting our money where our proverbial mouth is.

    Instructed By:

    Seif Khemaissia

    Group Director, Programmatic & Analytics, INNOCEAN

    Key Takeaways

    • How to drive business impact (always ensuring your campaign connects to client goals)
    • Brand tracking studies and how to initiate
    • Working with multiple stakeholders, including analytics experts
    • Measurement frameworks currently used by agencies
    • Proving value beyond measurement

    Dates & Times

    Lecture: Friday October 29th 6-9pm
    Lecture: Saturday October 30th 10am-1pm
    Feedback: Wednesday November 10th 6-9pm

    Start Your Application Here!

    Details and FAQ’s

    How much is a Package?

    Depending on the module package of your choice, it varies from $2,000 to $2,900 in Canadian Dollars.

    If you take 2 you can get 15% off the cost.

    The balance of your tuition must be received before the start of your course.

    For more details, please contact jocelyn@adschool.ca

    Can I take a single class or module?

    Yes, you are able to take a single strategy module. The tuition fee is $1000CAD. Social media modules are only part of the packages and will not be offered as a single class.

    When is the Deadline to Apply?

    Exact dates Vary, but generally two weeks before the first class in each package. 

    Do you offer any scholarships?

    Students applying for the module packages are eligible to apply for a partial scholarship. Limited amount of scholarship is available. Please reach out to jocelyn@adschool.ca for details.

    Also, if you take 2 you can get 15% off the cost, and if they take 3 or more – 25% off off the cost.

    Are there any textbooks, devices, or software needed?

    No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

    All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes.

    Can I take advantage of the Canada-Ontario Job Grant?

    Yes, if your employer is willing to send you for training, you can take advantage of it.

    Find out if you are eligible for it >>  Canada – Ontario Job Grant

    Please keep in mind that you need to apply at least 3 weeks before the start date of the module package.

    Are classes taught only in English?

    Yes, all classes will be taught in English. We currently are unable to offer any other language.

    There is currently no required IELTS score to enrol in a single module.

    Are there any other times? I don’t live in that time zone.

    Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

    Who do I contact if I have a problem or question related to technical or administrative issues?

    You can connect with Joceyln Mendez at jocelyn@adschool.ca.

    Is it Possible to Mix and Match Modules?

    Although we encourage you to take the recommended packages, special exceptions can be made. Please connect jocelyn@adschool.ca if you are considering a customization.

    Can I transfer Credits if I want to take the Full Bootcamp?

    Yes, it is possible to become a full time bootcamp student after completing one of the module packages. 

    If you take module packages that only include Strategy or Social Media modules, you can join the full bootcamp in the Fall or Spring with a discount. After 1 year of completion of a module package, you cannot transfer your credits.

    I’m not Canadian, can I still take any courses?

    International applicants are eligible to enrol in our module packages without any visa. 

    Does this mean I am eligible for a student visa?

    Unfortunately no, enrolling in a Module Package online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

    How long is each Package?

    It varies depending on the module packages of your interest. If you are taking the module package that has 3 modules, you will have 9 hours of class time in a week in total of 27 hours over the 3 weeks of period. 

    In general the total hours of class times are 18 – 36 over 3 – 4 weeks of period.

    What is the structure of each week?

    Each module is about 6 hours spread across 2 back to back days. The first half is on Fridays from 6pm-9pm, and the second is on Saturdays 10am-1pm. Feedback sessions will be held on Wednesdays from 6pm-9pm. These are times in EST (Toronto time)

    Is MAS Toronto accredited?

    Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

    Do I get a certificate?

    No, upon successful completion of the module students will receive a digital badge of certification for their online social networks.

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