Customer Experience Mapping

Short Run Bootcamp: Sept 17th – oct 27th
Improve the Customer Experience

The customer is always right, so learn how to put yourself in their shoes. By gaining insight into their journey you can modify the experience to make sure they will be return Users or walk away satisfied.

Apply By: September 14th 2021

If you have any questions please check out FAQ’s Section

What you get

  • Become an expert, add foundational knowledge & skills in one area
  • 27-36 hours of class
  • Digital Badge Certification
  • Access to M.AD School of Idea’s international network
  • Advertising’s industry connections

How it works

  • 3 – 4 module courses
  • Feedback sessions
  • Virtual, online classes with industry professionals

*Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Cost & Hours

    This packages costs $2,400. It includes 27 hours of in class time with classmates and instructors. There is a combination lectures, workshops, and assignments with pitch and feedback sessions. A digital Badge is included for this package.

    *Please note Job Grant applications need to be submitted 2 weeks in advance start of the program.

    Learning Modules

    Understanding the Client’s Problem

    Friday Sept 17th 6-9pm
    Saturday Sept 18th 10am-1pm
    Wednesday Sept 29th 6-9pm

    Developing Insights based on Human Data

    Friday Oct 1st 6-9pm
    Saturday Oct 2nd 10am-1pm
    Wednesday Oct 13th 6-9pm

    Customer Experience Mapping

    Friday Oct 15th 6-9pm
    Saturday Oct 16th 10am-1pm
    Wednesday Nov 27th 6-9pm

    Weekly Pitch & Critique Facilitator

    Melissa Eshaghbeigi

    Freelance Cultural Strategist & Creative Consultant, Closing My Tabs

    Understanding the Client’s Problem

    What key issue is the brand facing? Is it an issue that can be solved by advertising? A planner’s job is to ask the right questions. You will discuss how advertising is a planned, not a haphazard, activity; winning strategies are dependent on rigorous consumer/market analysis.

    Instructed By:

    Caitlin Neve

    Client Service Director, Accenture

    Key Takeaways

    • The typical structure of a client brief
    • How clients define their issue and examples
    • Questions to ask the client (5 Whys, for example)
    • How to qualify the client’s assumptions
    • How to identify competitors

    Dates & Times

    Lecture: Friday September 17th 6-9pm
    Lecture: Saturday September 18th 10am-1pm
    Feedback: Wednesday September 29th 6-9pm

    Developing Human Insights Based on Data

    In this module you will learn how to develop an insight using available research within four sections: consumer (target audience), culture (current trends), category (what business is the client in) and brand (the client). You will be taught the difference between an insight (a human or brand truth) and an obvious assumption (moms are busy).

    Instructed By:

    Jason Last

    Partner, Strategy, Conflict

    Key Takeaways

    • Strategic tools and frameworks to support developing an insight
    • Developing a strong insight with sticking power
    • Ensuring the insight is rooted in a human and brand truth
    • Playing to win: standing out from competitors
    • Knowing when to stop

    Dates & Times

    Lecture: Friday, October 1st.  6 – 9pm EDT
    Lecture: Saturday, October 2nd.  10am – 1pm EDT
    Feedback: Wednesday October 13th 6-9pm

    Customer Experience Mapping

    This module provides a practical understanding of the value and case for the development and delivery of a customer experience strategy. It also provides a practical understanding of how to design and deliver a strategy and how it can drive customer growth, profitability, and loyalty.

    Instructed By:

    Lindsay R. Stanford

    Director, CX and Product Strategy, Appnovation

    Key Takeaways

    • Understanding target audience (tribes) and their media usage behaviour
    • Opportunities to connect across the consumer journey
    • Digital channels (SEM, Display, Social, Web, etc.,) Consumer-first marketing: adapting to context
      and triggers
    • Communications planning framework

    Dates & Times

    Lecture: Friday October 15th 6-9pm
    Lecture: Saturday October 16th 10am-1pm
    Feedback: Wednesday October 27th 6-9pm

    Start Your Application Here!

    Details and FAQ’s

    How much is a Package?

    Depending on the module package of your choice, it varies from $2,000 to $2,900 in Canadian Dollars.

    If you take 2 you can get 15% off the cost.

    The balance of your tuition must be received before the start of your course.

    For more details, please contact jocelyn@adschool.ca

    Can I take a single class or module?

    Yes, you are able to take a single strategy module. The tuition fee is $1000CAD. Social media modules are only part of the packages and will not be offered as a single class.

    When is the Deadline to Apply?

    Exact dates Vary, but generally two weeks before the first class in each package. 

    Do you offer any scholarships?

    Students applying for the module packages are eligible to apply for a partial scholarship. Limited amount of scholarship is available. Please reach out to jocelyn@adschool.ca for details.

    Also, if you take 2 you can get 15% off the cost, and if they take 3 or more – 25% off off the cost.

    Are there any textbooks, devices, or software needed?

    No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

    All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes.

    Can I take advantage of the Canada-Ontario Job Grant?

    Yes, if your employer is willing to send you for training, you can take advantage of it.

    Find out if you are eligible for it >>  Canada – Ontario Job Grant

    Please keep in mind that you need to apply at least 3 weeks before the start date of the module package.

    Are classes taught only in English?

    Yes, all classes will be taught in English. We currently are unable to offer any other language.

    There is currently no required IELTS score to enrol in a single module.

    Are there any other times? I don’t live in that time zone.

    Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

    Who do I contact if I have a problem or question related to technical or administrative issues?

    You can connect with Joceyln Mendez at jocelyn@adschool.ca.

    Is it Possible to Mix and Match Modules?

    Although we encourage you to take the recommended packages, special exceptions can be made. Please connect jocelyn@adschool.ca if you are considering a customization.

    Can I transfer Credits if I want to take the Full Bootcamp?

    Yes, it is possible to become a full time bootcamp student after completing one of the module packages. 

    If you take module packages that only include Strategy or Social Media modules, you can join the full bootcamp in the Fall or Spring with a discount. After 1 year of completion of a module package, you cannot transfer your credits.

    I’m not Canadian, can I still take any courses?

    International applicants are eligible to enrol in our module packages without any visa. 

    Does this mean I am eligible for a student visa?

    Unfortunately no, enrolling in a Module Package online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

    How long is each Package?

    It varies depending on the module packages of your interest. If you are taking the module package that has 3 modules, you will have 9 hours of class time in a week in total of 27 hours over the 3 weeks of period. 

    In general the total hours of class times are 18 – 36 over 3 – 4 weeks of period.

    What is the structure of each week?

    Each module is about 6 hours spread across 2 back to back days. The first half is on Fridays from 6pm-9pm, and the second is on Saturdays 10am-1pm. Feedback sessions will be held on Wednesdays from 6pm-9pm. These are times in EST (Toronto time)

    Is MAS Toronto accredited?

    Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

    Do I get a certificate?

    No, upon successful completion of the module students will receive a digital badge of certification for their online social networks.

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