fbpx

Take professional development modules from the most awarded advertising school.

Single Module Offerings from MAS Toronto's Bootcamps

Take single modules online

For the last few years, we’ve been dedicated to creating and evolving our professional development programs to meet the industry needs of tomorrow. We’ve focused on career transitions and 12 week bootcamps that ensure that you meet the goals you set out to achieve. For the first time, we are offering shorter training courses within our Professional Development Bootcamps. Pick and choose the specific skillsets that you’d like to focus on, the mentors you’d like to connect with at the day/time that fits your schedule. The virtual experience is designed to make you feel as if you were at our downtown campus. All modules will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, add a skill to your toolbox and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

New Skills

Add a new skillset to your arsenal, or sharpen one with the most up to date industry standards. You will leave the Module with the presentations to use as a reference moving forward. 

Online Modules Starting in September

We are offering Modules from both our Strategy and Planning Bootcamp, and our Social Media and Content Strategy Bootcamp. This allows you to mix and match the modules you want to best suite your needs.

The Modules will be offered starting September through late November of 2020. Applications for each module are due three days before each one starts. Modules below are listed in order of when they happen. 

Understanding the Client’s Problem

What key issue is the brand facing? Is it an issue that can be solved by advertising? A planner’s job is to ask the right questions. You will discuss how advertising is a planned, not a haphazard, activity; winning strategies are dependent on rigorous consumer/market analysis.

Instructed By:

Taylor Smith

Strategy Director, HUGE

Key Takeaways

  • The typical structure of a client brief
  • How clients define their issue and examples
  • Questions to ask the client (5 Whys, for example)
  • How to qualify the client’s assumptions
  • How to identify competitors

Date, Time & Price

Friday, September 18th.  6 – 9pm EDT
Saturday, September 19th.  10am – 1pm EDT
Price: $1000

Anatomy of a Social Media Strategy

Learn how to develop a content strategy built for a multi-faceted world using the 4Cs and a social media framework which inform how your brand looks, talks and shows up.

Instructed By:

Matt Augustin

Senior Social & Creative Strategist, 72 and Sunny

Key Takeaways

  • Core components of a social media strategy
  • How social media can support certain objectives
  • Strategy vs. Tactics
  • Considerations for an adaptive campaign vs a social media exclusive campaign
  • The importance of integration and connection planning in social

Date, Time & Price

Friday, September 25th.  6 – 9pm EDT
Saturday, September 26th.  10am – 1pm EDT
Price: $800

Research: Qualitative and Quantitative 

Answering the age-old question: where to start? You will learn the different tools, agencies and methods for qualitative and quantitative research using digital and traditional means. From working with a research partner to conducting your own research, you will be taught how and when to use each resource.

Instructed By:

Richelle Batuigas

Director, Head of Analytics & Data Strategy, Hashtag Paid

Key Takeaways

  • Prominent research firms
  • Brand tracking studies
  • Qualitative research basics
  • Quantitative research basics
  • Using digital to your advantage

Date, Time & Price

Friday, September 25th.  6 – 9pm EDT
Saturday, September 26th.  10am – 1pm EDT
Price: $1000

Making Decisions with Data: Deliberating & Defining

Data plays an important role in developing a social content strategy – learn the basics of social listening and audience analysis to catalyze your creative communication.

Instructed By:

Devon Vipond

Director of Research & Insight, We Are Social

Key Takeaways

  • What is data and analytics
  • How data can be used to develop and optimize social media content & content strategies
  • How to identify and interpret data points
  • Which data points are important for various social media objectives
  • How to establish KPIs and measurements metrics based on social media objectives

Date, Time & Price

Friday, October 2nd.  6 – 9pm EDT
Saturday, October 3rd.  10am – 1pm EDT
Price: $800

Developing Human Insights Based on Data

In this module you will learn how to develop an insight using available research within four sections: consumer (target audience), culture (current trends), category (what business is the client in) and brand (the client). You will be taught the difference between an insight (a human or brand truth) and an obvious assumption (moms are busy).

Instructed By:

Jason Last

Partner, Strategy, Conflict

Key Takeaways

  • Strategic tools and frameworks to support developing an insight
  • Developing a strong insight with sticking power
  • Ensuring the insight is rooted in a human and brand truth
  • Playing to win: standing out from competitors
  • Knowing when to stop

Date, Time & Price

Friday, October 2nd.  6 – 9pm EDT
Saturday, October 3rd.  10am – 1pm EDT
Price: $1000

Cultivating your Community + Content

Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

Instructed By:

Matthew Stasoff

Social and Digital Strategist, Anomaly

Key Takeaways

  • Community Management 101: brand voice vs. service rep and brand handle hygiene
  • Understanding of the types of community management tools & terms (CMS, chat bots, automated messaging, surprise & delight, escalation matrix)
  • Customer relations strategies
  • Identifying organic creative opportunities within the community
  • Developing an escalation matrix

Date, Time & Price

Friday, October 9th.  6 – 9pm EDT
Saturday, October 10th.  10am – 1pm EDT
Price: $800

Brief Writing

Why a good brief is integral to a good campaign, and misstepping this pivotal phase can lead to ad ‘catastrophe’. Learn tips for getting to stronger briefs and tricks to getting the best work out of the creative team, from the document to the briefing itself. Students will leave with a clear understanding of what it takes to cut through the noise and get to the point.

Instructed By:

Mat Meir

Head of Strategy, Juliet Creative

Key Takeaways

  • Brief templates
  • What a good brief looks like
  • What a bad brief looks like
  • The importance of a strong brief
  • The briefing itself

Date, Time & Price

Friday, October 16th.  6 – 9pm EDT
Saturday, October 17th.  10am – 1pm EDT
Price: $1000

Making with Measurement in Mind

Master the basics of measurement within social media from organic to paid work streams, and how to link KPIs back to your marketing objectives.

Instructed By:

Janet Briscoe

Social Media Manager, TKEES

Key Takeaways

  • Explain objectives in social media buying & related KPIs
  • Explain key terms (measurement,variables, test & control group, methodology, correlation, validation, optimization)
  • Provide overview of Nielsen brand effects study (platform agnostic) and creative compass (FB only)
  • Explain flight model and how backend optimization works for creative
  • Show brief example and creative outputs and report summary

Date, Time & Price

Friday, October 16th.  6 – 9pm EDT
Saturday, October 17th.  10am – 1pm EDT
Price: $800

Customer Experience

This module provides a practical understanding of the value and case for the development and delivery of a customer experience strategy. It also provides a practical understanding of how to design and deliver a strategy and how it can drive customer growth, profitability, and loyalty.

Instructed By:

Allison Humphries

Vice President Strategy, Americas, Appnovation

Key Takeaways

  • Understanding target audience (tribes) and their media usage behaviour
  • Opportunities to connect across the consumer journey
  • Digital channels (SEM, Display, Social, Web, etc.,) Consumer-first marketing: adapting to context
    and triggers
  • Communications planning framework

Date, Time & Price

Friday, October 23th.  6 – 9pm EDT
Saturday, October 24th.  10am – 1pm EDT
Price: $1000

Inciting influence

From super users to content creators to media powerhouses, we’ll teach you how to identify, engage and measure the impact of influencers within content strategy.

Instructed By:

Monica Bedi

Social Media Manager, SEPHORA

Key Takeaways

  • Overview of types of influencers and ways to identify & engage
  • Contract types (fees vs. product vs. access)
  • Development of a distribution calendar to show how all content streams work together for maximum impact
  • Understanding of how influencer relations could work to distribute messaging
  • Developing motivating brief-guidelines for influencers with guardrails
  • Understanding of measurement techniques

Date, Time & Price

Friday, October 23rd.  6 – 9pm EDT
Saturday, October 24th.  10am – 1pm EDT
Price: $1000

Communications Planning

This course will provide an in-depth understanding of planning in the digital age. Understand a target audience and their media habits to connecting during micro-moments, and understand how to present communications in the digital space and adapt/create messaging goals for each medium.

Instructed By:

Aurora Stewart de Peña

Strategy Director, TAXI

Key Takeaways

  • Understanding target audience (tribes) and their media usage behaviour
  • Opportunities to connect across the consumer journey
  • Digital channels (SEM, Display, Social, Web, etc.,) Consumer-first marketing: adapting to context
    and triggers
  • Communications planning framework

Date, Time & Price

Friday, October 30th.  6 – 9pm EDT
Saturday, October 31st.  10am – 1pm EDT
Price: $1000

Social IRL

Social has the ability to affect more than the online community. Get an overview of key tactics from the world of social XM (experiential marketing).

Instructed By:

Jordan Markowski

Vice President, Digital, Edelman

Key Takeaways

  • Understand how to enhance a physical experience through social and digital media 
  • How to gamify a brand experience in real life
  • Best practices for geo targeting communication
  • Best practice for experiential marketing via social extensions
  • Best practice for attracting prospective consumers to an event, using social media

Date, Time & Price

Friday, October 30th.  6 – 9pm EDT
Saturday, October 31st.  10am – 1pm EDT
Price: $800

Measuring Impact

This module shows how you can validate the work you do for their clients using traditional and modern means of measuring impact. From brand tracking studies to models and systems, proving how we are truly putting our money where our proverbial mouth is.

Instructed By:

Seif Khemaissia

Group Director, Programmatic & Analytics, INNOCEAN

Key Takeaways

  • How to drive business impact (always ensuring your campaign connects to client goals)
  • Brand tracking studies and how to initiate
  • Working with multiple stakeholders, including analytics experts
  • Measurement frameworks currently used by agencies
  • Proving value beyond measurement

Date, Time & Price

Friday, November 6th.  6 – 9pm EDT
Saturday, November 7th.  10am – 1pm EDT
Price: $1000

Social Engagement through Paid Media

Learn how develop break through content strategies with amplification from paid media – from innovative formats to whitelisting influencers to advertorials and brand integrations. Successful campaigns consist of both organic and paid assets. A good campaign should never just use one or the other.

Instructed By:

Soumita Banerjee

Associate Director- Search & Social Media, OMD Canada

Key Takeaways

  •  Introduction to paid media KPIs and paid media analysis
  •  Ethics and best practice for paid media strategies
  •  How to negotiate with vendors
  •  Extrapolating complex objectives into actionable media plans
  • Audience Mapping in Media Overview

Date, Time & Price

Friday, November 6th.  6 – 9pm EDT
Saturday, November 7th.  10am – 1pm EDT
Price: $800

Pitching New Business

Uncover what the client problem is, a key insight that will evoke behaviour change within the audience and put together an integrated campaign to then pitch to the client. This is a chance to draw back the curtains and walk through the process, from RFI to final presentation. Consider the key players, other “agencies”, create thought-provoking and engaging work beyond the actual go-to-market work.

Instructed By:

Jon Daly

Group Planning Director, Ogilvy

Key Takeaways

  • The process and the acronyms (RFI, RFP)
  • The players (understanding your competitors)
  • The ask (what’s the actual client problem)
  • The research (how to activate and support the creative team)
  • How to deliver the Pitch

Date, Time & Price

Friday, November 13th.  6 – 9pm EDT
Saturday, November 14th.  10am – 1pm EDT
Price: $1000

Social Content Production 101

There are many pieces of social communication – everything from blogger outreach, powerful video content to amplification strategies and campaign reporting. Get the scoop on social production basics from ASC mandatories, UGC usage rights to platform T&C’s. 

Instructed By:

Sury Kim

Director of Strategy, The Fourth Agency

Key Takeaways

  • Creative production fundamentals
  • Production for thumb stopping content
  • Cultural Relevance and modern storytelling
  • Building a stance through user generated content
  • Best practices for various platforms

Date, Time & Price

Friday, November 13th.  6 – 9pm EDT
Saturday, November 14th.  10am – 1pm EDT
Price: $800

Social Content Concepting 101

Using the Social Lens, refine your concepting process to create ideas & content that resonate per channel.

Instructed By:

Rashel Hariri

Senior Manager, Ecosystem Social, Shopify

Key Takeaways

  • Finding your brand voice
  • Differentiating your brand from the competition
  • Understanding your audience, and where to find them
  • Understanding brand purpose
  • Understanding the context, timing & situation

Date, Time & Price

Friday, November 20th.  6 – 9pm EDT
Saturday, November 21st.  10am – 1pm EDT
Price: $800

Details and Deadlines

How to Apply for Single Courses
Please fill out the form to start your process. We only need your name, email and the courses you are interested in to get started. You can also leave any comments or questions you may have. Then there is a 10-15 minute application process you can do at your leisure.

Deadline to apply
Applications for each module are due three days before each one starts.

If you have any questions please look at our FAQ’s Section.

Fees

Strategy Modules

Social Media Modules

Module Fee

$1,000

$800

Totals

$1,000

$800

*Note: All Prices are in Canadian Dollars. 

Let us know if you want to to take an online module.

Details and FAQ’s

How much is a MOdule?

Each Strategy Bootcamp module has a tuition cost of $1000CAD.
Each Social Bootcamp module has a tuition cost of $800CAD.

The balance of your tuition must be received before the start of your course.

For more details, please contact Idil@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is not possible to become a full time bootcamp student after completing a single module. 

If you wish to become a full time student after successful completion of a single Module, please contact Idil@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single module.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single module online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each Module?

Each module is about 6 hours spread across 2 back to back days. The first half is on Fridays from 6pm-9pm, and the second is on Saturdays 10am-1pm. These are times are in Toronto’s Time Zone.

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Idil Yaman at idil@adschool.ca.

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

No, upon successful completion of the module students will receive a digital badge of certification for their online social networks.

Pin It on Pinterest