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Take professional development modules from the most awarded advertising school.

Single Module Offerings from MAS Toronto's Bootcamps

Take single module packages online

For the last few years, we’ve been dedicated to creating and evolving our professional development programs to meet the industry needs of tomorrow. We’ve focused on career transitions and 12 week bootcamps that ensure that you meet the goals you set out to achieve. For the first time, we are offering shorter training courses within our Professional Development Bootcamps. Pick and choose the specific skillsets that you’d like to focus on, the mentors you’d like to connect with at the day/time that fits your schedule. The virtual experience is designed to make you feel as if you were at our downtown campus. All modules will be conducted in real time, with live instruction, and multiple collaboration tools. Connect with classmates around the globe, add a skill to your toolbox and gain a new experience.

What You Get

Virtual Badge

We will issue a virtual badge for completing the class. You will be able to share your credentials across various social media platforms.

Industry Connection

Our instructors are all working professionals in the mid-suite to executive level. Their range of experiences is incredibly valuable to our students. By completing the course, you’ll get to network and learn from your instructor face-to-face and maybe even get a potential mentor.

New Skills

Add a new skillset to your arsenal, or sharpen one with the most up to date industry standards. You will leave the Module with the presentations to use as a reference moving forward.

Online Modules Starting in April 2021

This Spring we are offering Modules from our Strategy and Planning Bootcamp. This allows you to mix and match the modules you want to best suite your needs. We are also offering Prebuilt Module Packages that include Social Media Modules at a Discounted Price.

The Modules will be offered starting Early April and running to Mid June of 2021. Applications for each module and package are due three days before each one starts. Check back for updated Instructors and dates!

Understanding the Client’s Problem

What key issue is the brand facing? Is it an issue that can be solved by advertising? A planner’s job is to ask the right questions. You will discuss how advertising is a planned, not a haphazard, activity; winning strategies are dependent on rigorous consumer/market analysis.

Instructed By:

Caitlin Neve

Client Service Director, Accenture

Key Takeaways

  • The typical structure of a client brief
  • How clients define their issue and examples
  • Questions to ask the client (5 Whys, for example)
  • How to qualify the client’s assumptions
  • How to identify competitors

Date, Time & Price

Friday, April 23rd.  6 – 9pm EDT
Saturday, September 24th.  10am – 1pm EDT
Price: $1000

Research: Qualitative and Quantitative 

Answering the age-old question: where to start? You will learn the different tools, agencies and methods for qualitative and quantitative research using digital and traditional means. From working with a research partner to conducting your own research, you will be taught how and when to use each resource.

Instructed By:

Richelle Batuigas

Director, Head of Analytics & Data Strategy, Hashtag Paid

Key Takeaways

  • Prominent research firms
  • Brand tracking studies
  • Qualitative research basics
  • Quantitative research basics
  • Using digital to your advantage

Date, Time & Price

Friday, April 30th.  6 – 9pm EDT
Saturday, May 1st.  10am – 1pm EDT
Price: $1000

Developing Human Insights Based on Data

In this module you will learn how to develop an insight using available research within four sections: consumer (target audience), culture (current trends), category (what business is the client in) and brand (the client). You will be taught the difference between an insight (a human or brand truth) and an obvious assumption (moms are busy).

Instructed By:

Jason Last

Partner, Strategy, Conflict

Key Takeaways

  • Strategic tools and frameworks to support developing an insight
  • Developing a strong insight with sticking power
  • Ensuring the insight is rooted in a human and brand truth
  • Playing to win: standing out from competitors
  • Knowing when to stop

Date, Time & Price

Friday, May 7th.  6 – 9pm EDT
Saturday, May 8th.  10am – 1pm EDT
Price: $1000

Brief Writing

Why a good brief is integral to a good campaign, and misstepping this pivotal phase can lead to ad ‘catastrophe’. Learn tips for getting to stronger briefs and tricks to getting the best work out of the creative team, from the document to the briefing itself. Students will leave with a clear understanding of what it takes to cut through the noise and get to the point.

Instructed By:

Mat Meir

Head of Strategy, Juliet Creative

Key Takeaways

  • Brief templates
  • What a good brief looks like
  • What a bad brief looks like
  • The importance of a strong brief
  • The briefing itself

Date, Time & Price

Friday, May 14th.  6 – 9pm EDT
Saturday, May 15th.  10am – 1pm EDT
Price: $1000

Customer Experience

This module provides a practical understanding of the value and case for the development and delivery of a customer experience strategy. It also provides a practical understanding of how to design and deliver a strategy and how it can drive customer growth, profitability, and loyalty.

Instructed By:

Allison Humphries

Vice President Strategy, Americas, Appnovation

Key Takeaways

  • Understanding target audience (tribes) and their media usage behaviour
  • Opportunities to connect across the consumer journey
  • Digital channels (SEM, Display, Social, Web, etc.,) Consumer-first marketing: adapting to context
    and triggers
  • Communications planning framework

Date, Time & Price

Monday, May 17th.  6 – 9pm EDT
Tuesday May 18th. 6 – 9pm EDT
Price: $1000

Communications Planning

This course will provide an in-depth understanding of planning in the digital age. Understand a target audience and their media habits to connecting during micro-moments, and understand how to present communications in the digital space and adapt/create messaging goals for each medium.

Instructed By:

Instructor TBA

Key Takeaways

  • Understanding target audience (tribes) and their media usage behaviour
  • Opportunities to connect across the consumer journey
  • Digital channels (SEM, Display, Social, Web, etc.,) Consumer-first marketing: adapting to context
    and triggers
  • Communications planning framework

Date, Time & Price

Friday, May 28th.  6 – 9pm EDT
Saturday, May 29th.  10am – 1pm EDT
Price: $1000

Measuring Impact

This module shows how you can validate the work you do for their clients using traditional and modern means of measuring impact. From brand tracking studies to models and systems, proving how we are truly putting our money where our proverbial mouth is.

Instructed By:

Instructor TBA

Key Takeaways

  • How to drive business impact (always ensuring your campaign connects to client goals)
  • Brand tracking studies and how to initiate
  • Working with multiple stakeholders, including analytics experts
  • Measurement frameworks currently used by agencies
  • Proving value beyond measurement

Date, Time & Price

Friday, June 4th.  6 – 9pm EDT
Saturday, June 5th.  10am – 1pm EDT
Price: $1000

Want to Dive Deeper?

Want to take more than one or two and gain a specialization in one area of skills at a discounted rate? Check out the pre built packages we are currently offering this spring. They include sets of modules from the Strategy and Planning and Social Media Bootcamps.

Details and Deadlines

How to Apply for Single Course Packages
Please fill out the form below to start your application process. After the form you will have to answer a few question and provide some info, then you should hear back from the team!

Deadline to apply
Applications for each module are due three days before each one starts. Please check back for 2021 Module Dates.

If you have any questions please look at our FAQ’s Section.

Fees

Strategy Modules

Social Media Modules

Module Fee

$1,000

$800

Totals

$1,000

$800

*Note: All Prices are in Canadian Dollars. 

Let us know if you want to to take an online module in 2021

Details and FAQ’s

How much is a MOdule?

Each Strategy Bootcamp module has a tuition cost of $1000CAD.
Each Social Bootcamp module has a tuition cost of $800CAD.

The balance of your tuition must be received before the start of your course.

For more details, please contact Idil@adschool.ca

Do you offer any scholarships?

Yes, we offer scholarships ranging from $500CAD to $3500CAD for students registered in our full time programs, or bootcamps. To learn more please take a look at our Financial Aid Page.

What if I want to go full time?

It is not possible to become a full time bootcamp student after completing a single module. 

If you wish to become a full time student after successful completion of a single Module, please contact Idil@adschool.ca for further details.

Are there any textbooks, devices, or software needed?

No, you will not require the use of a mandatory textbook to complete the course. You may find that your instructor recommends reading certain books. These recommendations are optional.

All students must ensure they have a stable internet connection and a computer (Apple is recommended) in order to participate in classes. 

Are classes taught only in English?

Yes, all classes will be taught in English. We currently are unable to offer any other language.

There is currently no required IELTS score to enrol in a single module.

Are there any other times? I don’t live in that time zone.

Unfortunately no, there is currently only one available time slot for each respective course. We will be conducting all classes in Eastern Standard Time.

I’m not Canadian, Can I still take any courses?

International applicants are eligible to enrol in our single online courses.

Does this mean I am eligible for a student visa?

Unfortunately no, enrolling in a single module online at Miami Ad School Toronto does not qualify you for a Canadian student visa.

How long is each Module?

Each module is about 6 hours spread across 2 back to back days. The first half is on Fridays from 6pm-9pm, and the second is on Saturdays 10am-1pm. These are times are in Toronto’s Time Zone.

Who do I contact if I have a problem or question related to technical or administrative issues?

You can connect with Idil Yaman at idil@adschool.ca.

Is MAS Toronto accredited?

Yes, Miami Ad School Toronto is registered under the Private Career College Act, 2005.

Do I get a certificate?

No, upon successful completion of the module students will receive a digital badge of certification for their online social networks.

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