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Meet Your Mentors

MAS Toronto Puts our students in touch with the best in the biz.

Creative Mentorship @ MAS

At MAS we connect our students to people working in the industry and sets them up to find life long mentors. In addition to meeting them as instructors and through agency placements, we also have them meet on a regular basis with people who would normally be out of reach though our mentorship program. These are some of the Industry greats we are proud to have had in our mentorship program.

Check out our Art Direction, Copywriting and Creative Strategy Programs if you want to find your mentor in the creative industry!

Alanna Nathanson

Co-Founder & Chief Creative Officer, Giants & Gentlemen

Alanna is one of those rare creatives that actually loves business, so…she started one. 

Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. 8 years in, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones, including Top Employer for Young People 2 years in a row and Canada’s Growth 500 for fastest growing companies. 

While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair the right Cabernet with fries.

Alanna’s Work

Laura Serra

Group Creative Director, Mosaic North America

A recovering journalist and raging Raptors fan, Laura is a a Group Creative Director at Mosaic North America and currently sitting at the #6 spot in Strategy Magazine’s top copywriters in Canada in 2019. Prior to Mosaic, she was CD at Toronto’s Narrative / Bensimon Byrne / OneMethod where she specialized in building truly integrated, 360 campaigns. Laura is a multi-hyphenate creative with a deep understanding of the full marketing spectrum from PR, experiential, influencer marketing, and content, to mass advertising, digital, and social. Her expertise is problem solving from a channel-agnostic perspective in an agile, efficient environment and doing it across a range of brands and categories including Google, Nike, Converse, Scotiabank, Salesforce, Bayer, Nestlé, and Canopy Growth.

Laura’s most notable campaign to date was for Casey House, where she led the creative and experiential for the world’s first pop-restaurant (2017) and spa (2018), run by people living with HIV/AIDS, to shine a light on the stigma that still exists. This work has received a long list of global accolades, including Lions, tigers, bears, Pencils, and Clios.

Laura’s Work

Linda Carte

Vice President, Creative Director, INNOCEAN

Linda has led brands including VISA, Frito-Lay, Starbucks, Paralympics, Mercedes-Benz and Kia. Previous agencies have included; BBDO, Lowe Roche, Downtown Partners and J. Walter Thompson. Linda has won awards in every national and international award show, including Cannes Lions, Communication Arts, Clios, D&AD, Effies and The One Show. Linda has been a jury member of many national and international shows.

She is not only a mentor within the industry but to its future as well. She has taught at Miami Ad School, is currently on the faculty of Centennial College, has been a visiting instructor at George Brown College and Ontario College of Art and Design, where she was also a graduate. When not helping clients grow their business you will find her driving her sons to hockey and loading all of the arenas into her GPS.

Linda’s Work

Marta Cutler

Head Creative, Design & Video, WE

An award-winning Creative Director and writer, Marta brings a unique marriage of brand and marketing experience to create value for brands, businesses and people alike. Currently head of Creative, Design and Video at WE, her considerable experience includes seven years as partner in an internationally recognized graphic design studio and more than 20 years as Creative Director and writer in helming some of Canada’s top advertising agencies overseeing the development of brand identities, experiences, and campaigns for clients from North America to Mexico and Argentina, including some of the top global brands such as Volkswagen, McDonalds, Microsoft, British Airways, Coca Cola, Unilever and Sony, among many others. Marta’s work has been recognized around the world and is frequently published in top design blogs and books. She has taught at OCAD and hosted and judged many national and international industry awards shows, including D&AD and Communication Arts. 

Marta’s Work

Mo Bofill

Partner, Creative Director, Design, One Twenty Three West (123w)

Mo is formerly the Executive Director of Design at john st., where she spent the last five years building the design offering from the ground up. At john st., Mo has built a growing design business with an award-winning portfolio and leading a diverse team of multidisciplinary design thinkers. Born and raised in the Philippines, and growing up in Toronto, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design.

With over a decade of experience, she has always believed that Design has the ability to not only create short-term interest and inspiration, it also has the power to build brands and their systems for the long-term; brands that build true and meaningful experiences for their audiences.

Throughout her career, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, Home Hardware, Sleep Country, Winners, Shoppers, President’s Choice, and Koodo to name a few. She has also helped transformed global brands like KFC, Coca-Cola, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians. 

She is a relentless optimist; be kind, do good work, have fun, travel often, and eat more fries. 


Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, How Design Awards, Cannes Lions, Luerzer’s Archive, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others. 

This fall Mo will help build a new agency in Toronto, to build things a little differently with people who think differently than her and that challenge the ways we’ve always worked.

Mo’s Work

Rachel Abrams

Freelance Creative Director

Rachel Abrams knows everything – or at least tries to. Her insatiable curiosity and keen strategic thinking are what she brings to all her work. This kind of big thinking has helped build big brands like The Globe and Mail, Canada Goose, and FedEx. She’s even won some big awards. But still finds joy in the little things – like writing about herself in the third person.

Her work has been featured in Fast Company, Forbes, Inc., Fashion, and was included in Phaidon’s “A Smile In The Mind

She’s passionate about mentoring tomorrow’s talent and teaches headline writing and wordsmithing at Miami Ads School in Toronto.

Her passion for photography led to a position as Director on the Board of the Canadian Heritage Photography Foundation.

She won a guitar hero tournament once too.

Rachel’s Work

Tyler Maitland

Strategic Planning Director , Saatchi & Saatchi

An award-winning strategist with over a decade of brand, communications and creative planning at top tier agencies such as McCann Worldgroup, VMLY&R and Saatchi & Saatchi. Tyler has led strategy across a range of global and local brands and excels at creating the conditions to generate unexpected work and deliver compelling results.  

Tyler’s Work

  • Revealing the Chevrolet Spark to an audience who was kind of over car ownership
  • Tapping into emerging social trends to advance Pfizer’s cultural relevance
  • Applying deep, detailed user research to inform a critical decisioning tool for Cancer Care Ontario

Want to join our list of Mentors? Give nicolle@adschool.ca a shout!

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