Creative Strategy as a Career
Strategy is the brain behind every great campaign. Keep your finger on the pulse with current culture and create new ways on how brands influence and affect lifestyle choices and behaviours.
If you love to observe people, nerd out over big data, hate to take no for an answer, passionate about altering perceptions through communication and changing the conversation between brands and consumers, then a career as a Creative Strategist may be the perfect fit for you.
“Creative Strategy allows me to work with amazing minds that constantly invigorate me, ask questions about the ever-evolving state of how we perceive and influence our world. How those questions affect our storytelling, and be constantly challenged to revisit my own beliefs. It’s definitely never boring.”
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Start the Program Online
Miami Ad School Toronto has shifted to an online learning environment in response to Covid 19 and will continue to offer classes in our successful online format. This will provide accessibility to students who wish to continue social distancing or are unable to travel yet. Please read about our Online Learning Environment if you wish to learn more, and you can also take a Virtual School Tour.
For our non full time students, we will be offering a new selection of individual classes exclusively online.
“For any digital native that’s comfortable with online collaboration, I think it’s a no-brainer that online learning will naturally feel like a second home“
“I think the school has done a great job with online learning so far. The instructors have used the zoom platform to encourage discussion and keep lessons engaging.“
What is Strategy?
Ask the Right Questions
Mine Data + Research
Find Insights and Plan
Lead Collaborative Creative Process
Professional Problem Solvers
The role of a Creative Strategist is to be a creative problem solver by interpreting the business of marketing alongside human behaviour. Strategists start by asking the right questions to identify a brand’s biggest challenge and then mine for data and insights to come up with a motivating platform that will give the brand a foundational purpose—a purpose that drives all the brand’s communications. The Creative Strategist then leads the collaborative creative process alongside writers, art directors, technologists who help to take the Strategist’s ideas from concept to real-world communications.
Q1: Insights 101
Your crash course in Strategy starts now. Master the basics by learning how to dissect and get to the core of brand problems and develop creative insights that support big ideas.
Q2: Data and research tactics
From data mining to ethnographic interviews, deep dive into different types of quantitative and qualitative research to bullet-proof your strategy.
Q3: Implementation and Planning
It’s time to start bringing your ideas to life. Synchronize every element of your campaign across all mediums to map out a strategic campaign that clients will love.
Q4: Collaboration and Portfolio
Collaborate with your peers on real projects and learn how to pitch your ideas like a pro. Then bring everything together to create an interview-ready portfolio.
Q5: Agency Internships
Time to put your skills to the test. Intern at a top advertising agency and work on real client projects alongside the best in the business—opportunities that are sourced by the school’s agency partners!
“The smaller class sizes definitely help in getting to know each other and having discussions. All the instructors have been amazing and really easy to communicate with.”
Understand the Issue
You can’t solve a problem unless you can spot it. Build your strategic foundation by learning how to identify brand issues and obstacles.
Insights are a strategist’s not-so-secret weapon. Learn to master the art of insights rooted in consumer, culture, industry, and brand.
Data Mining & Analytics
The best advertising and communications plans are backed by data. Learn how to use research tools and primary data to bullet-proof your ideas.
Briefing & Brief Writing
Learn how to cut through the noise and get to the big idea. Master the art of brief writing and provide a clear direction for the creative team.
A strategist should know brands inside and out. Make every campaign count by learning how to use different platforms and channels for effective branding.
Measure Impact with Data
Launching a campaign doesn’t mean your work is over. Validate client work by using data to measure impact and results.
Answering the age-old question: where to start? You will learn the different tools, agencies and methods for qualitative and quantitative research using digital and traditional means.
You’ve learned the skills, now it’s time to get job-ready. Create a professional-quality portfolio with feedback from the best in the industry.
“Getting involved with MAS has been really exciting for me, especially since I get to help shape the future stars of our industry. I’ve seen grads that are cutting edge, using innovative thinking that brings a fresh perspective to the table. Problem solving is at the heart of this schools ideology and from what I can see, it’s in this new creative strategy program as well.”
Strategy & Planning Director
Saatchi & Saatchi
Global Group Planning Director
Quarters & Tuition
We divide our year into quarters that each run for 10 weeks, with a 3-week break between them, your 5th Quarter is a placed internship. You can start your journey at any two times in the year (January and July quarters). Tuition for the program is $4,000CAD per quarter.
Please check out Financial Aid Section to see the various scholarships and payment plans we offer.
We are now accepting international students! The tuition for international students is the same as domestic ($4000CAD per quarter). Please look at our international students page for more info on applying and FAQ’s.
Next Quarter: Winter
December 10th 2020
January 4th 2021
Program End Date:
March 11th 2022
Start Your Strategy Career
Download the Course Info Package