Why Ideas Matter.
The transformative force of ideas in action.

6-Week Program | Part-time | In-person

Start Date: February 23rd, 2024
To register for the program fill out this form and head to the A2C registration portal:
Have Any Questions?
Feel free to reach out to an Admissions Advisor for no-strings-attached info about:

  • Program Details
  • Career Advice
  • Registration Process
  • The Student Experience

Enroll by December 1st, 2023 and start your art direction career








Bootcamp Overview
Embark on a transformative journey with this creative bootcamp. With the guidance of industry leaders participants explore the power of advertising, hone idea generation skills, and delve into strategic thinking. With a focus on case studies, critique, and hands-on exercises, this program equips participants with skills ranging from branding to persuasive pitches. Join us at LG2, Cossette, and other locations for an immersive learning experience.

Lecture: Fundamentals & Knowledge

Inspire: Processes & Case Studies

Create: Execution & Feedback

Key Takeaway
“We’re excited to bring MAD to Montreal and share our philosophy with the future stars of Quebec’s advertising industry. Working hand in hand with the best local agencies and our esteemed instructors is exhilarating.”
Stephen Jurisic

Program Manager, Founder of john st.

Meet 9+

Top Industry Connections

Real Client

final project


Slides and Exercises

7 Weeks

February 23rd – April 19th

Fridays 10 - 4

Lectures, Q&A

Saturdays 10 - 4

Workshops, Pitching
Course Modules
Orientation & The Advertising Landscape
February 23rd 2024
Kick off with an overview of the program, content and instructors. Dive into the landscape of the industry, historically significant shifts and case studies, inspiring examples of successful creative pieces.

Taught by: Joshua Stein, Chief Creative Officer, LG2

Idea Generation & Problem Solving
March 8th & 9th 2024
A great idea must emerge before great work can be created. It’s about solving a business and communication problem and then finding the appropriate media to give the idea maximum impact.

Taught by: Stephen Jurisic & Marilou Aubin, VP ECD at LG2, Montreal

Thinking Strategically
March 15th & 16th 2024
Understanding the importance of strategic thinking and how it fuels the creative process. You’ll learn how to approach the creative research process. You’ll learn how to uncover “insights” that will lead to creating a strategically sound campaign.

Taught by: Rosie Gentile, EVP at FCB /Six North America, Michel-Alex Lessard, CSO at Cossette Montreal & Anne-Claude Chenier, VP ECD at Cosette Montreal

Building Brands: Tone, Look, Consistency
March 22nd 2024

Embark on a branding journey where the clash of Brand vs. Idea leads to crafting identities, voices, and beliefs. Dive into successful brand stories, reshape or revive brands in need, and decode the art of design and voice. Let creativity flow!

Taught by: Marie-Elaine Benoit, Head of Design at Sidlee

Making Great Work: Moving Beyond Mediocre
April 5th & 6th 2024
Immerse yourself in a creative odyssey. Dive into the art of critique and feedback, elevate your creative prowess, and dissect award-winning campaigns. Witness the magic of turning ideas into attainable greatness.

Taught by: Mike Dubrick, CCO Rethink & Xavier Blais, ECD and Partner, Rethink Montreal

Selling Great Creative
April 12th & 13th 2024

Unleash the power of persuasion. Craft compelling pitches, design impactful presentations, and ace your pitches with confidence and finesse.

Taught by: Dhaval Bhatt, Founder and COO Courage & Alex Bernier, ECD, Sid Lee Montreal

Final Pitch
April 19th & 20th 2024
Put your skills to the test. Work through the knowledge passed on through the modules to put together a campaign to pitch to a real client.

Taught by: Marilou Aubin, Alex A Bernier, Anne-Claude, Stephen Jurisic



Directors & Executives

Working Professionals

Agency and Client Side

Diverse Markets

from Toronto, US and more

Stephen Jurisic

Program Director &
Founder of john st.

Marilou Aubin

VP Executive Creative Director

Mike Dubrick

Chief Creative Officer

Dhaval Bhatt

Founder & CCO

Rosie Gentile

Chief Strategy Officer
FCB Toronto

Joshua Stein

Chief Creative Officer
LG2 Quebec

Michel-Alex Lessard

Chief Strategy Officer
Cossette Montreal

Marie-Elaine Benoit

Head of Design

Sid Lee

Anne-Claude Chenier

VP Executive Creative Director

Cossette Montreal

Sylvain Dufresne

Executive Creative Director

FCB Montréal

Frederic Tremblay

Creative Director


Xavier Blais

Executive Creative Director

Rethink Montreal

Registration Info
Register now by clicking the link below:

Creative Bootcamp Registration

Please contact an admissions advisor if you have any questions.

Dates: Every Friday and Saturday for seven (7) weeks

  • February 23 and 24, 2024
  • March 1 and 2, 2024
  • March 16 and 17, 2024
  • March 22 and 23, 2024
  • April 5 and 6, 2024
  • April 12 and 13, 2024
  • April 19 and 20, 2024

Hours: 10 a.m. to 4 p.m. Location: In different agencies located in Montreal Cost: $1,950 + taxes

  • Salary costs will be reimbursed at 50% for training time (maximum $25/h). Could reach over $800 if the person attends the entire training.

Maximum number of participants: 14 (first come, first served)

  • Limited to two (2) people per agency (waiting list depending on interest)
  • Reserved for A2C member agencies
Have any Questions?
Feel free to reach out to an Admissions Advisor for no-strings-attached info about:

  • Program Details
  • Career Advice
  • Registration Process
  • The Student Experience


Register by February 15th








Level up your creativity and register today

Frequently Asked Questions
How many people per class?
Our school is based on small classroom sizes, to promote more opportunity to engage each student, and customize their learning experience. Average class sizes range from 10 – 15 students.
What is the schedule?
The Creative Bootcamp runs twice a week – Fridays & Saturdays from 6PM – 9PM for a duration of 8 weeks (with two weeks off for MArch break and Easter Holidays).
Are there assignments?
Yes, students will be given weekly assignments/ activities to enhance their skills in that specific module.
Are the classes virtual or in person?
The bootcamp is will take place entirely in person.
How will I be graded / are there tests?
Students will be assessed weekly on an individual basis. Classes are pass/fail. No grades will be provided.
What certification do I get at the end?
Students in the Creative Bootcamp will receive a certificate of completion, as well as a verified digital badge.

Check out our other digital badges available here.
When is the deadline to register?
You are able to register up until February 15th 2024.
Do I need any software or textbooks?
No textbooks are needed. Classes will require the use of a laptop and Google Suite (Docs, Slides etc.).
What if I miss a class?
Students are advised to notify the instructor if they know they will be absent. More then 2 missed session will count as a fail.
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