Toronto Copywriting Portfolio

2-Year Program | Full Time | Online & Hybrid | Open to International Students

Next Start Date: January 8th, 2024

For more info on the program, careers, and scholarships take a look at our Copywriting info pack:

Are you a Copywriter?

Believe it or not, your ability to make your friends laugh with clever Instagram captions could mean you’re cut out for a career in Copywriting. If you have a knack for storytelling and the ability to express ideas through words, you could spend your 9 to 5 helping brands convey their message — and get paid for it.

“I have always felt like I’m supposed to be doing something creative. I love writing. I love performing. And I love collaborating and being around people. Copywriting is the perfect mesh of all that.”

Maddie Rosenberg

Creative, Mother

Possible Career Paths

Copywriter
Graphic Designer
Creative Director
Content Manager
Art Director
Digital Artist
Production Artist

Program Approach

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Real World Projects & Case Studies

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Working Industry Mentors & Instructors

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International Agency Experience

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4 Internships Before Graduation

Year 1: Build Your Skills + Portfolio

The 1st year of our Copywriting program will shape your writing ability and transform you into a hybrid storyteller. Students will develop and refine writing skills for print, digital, broadcast etc, concepting, and their presentation ability. All courses will be taught by experienced and current advertising professionals. This year is focused on building your unique portfolio, and preparing you for the workplace.

Taught by experienced and current advertising professionals, students will develop and refine various writing skills, concepting, presentation ability and portfolios, preparing them for the workplace.

Year 2: Intern + Network While Studying

In year 2, the midpoint of the program, students will begin to gain agency experience while still continuing to take 2 Copywriting courses each quarter. You will be able to choose up to 4 agency placements locally or around the world through the NoM.AD Program. Meet new mentors, adapt to new markets, and work on real brands. Students will have the option to participate in remote/online placements.

Students choose up to 4 agency placements locally or around the world through the NoM.AD Program. Meet new mentors, adapt to new markets, and work on real brands.

View Info Package

Student Work

See more portfolio program work

Copywriting Graduates

program related employment

of grads offered jobs before graduation

of grads work outside of Canada

is the average salary when hired

*Stats current as of 2022

“With the Agency Labs, the day I started working at Cossette felt like the day I started my career. We were getting real briefs, tons of work, and presenting to clients. It was a year’s worth of experience before I even graduated.”

Maddie Rosenberg

Creative, Mother

“Doing is the best way to learn. M.AD Toronto encouraged me to make prototypes, apps, books, art pieces and other things that I may not have otherwise tried. Doing these things under the supervision of such talented mentors has now given me the confidence to take unfamiliar processes and work through them.”

Hayley Mcostrich

Senior Copywriter, No Fixed Address

Recently hired Grads

Tyler Edwards

Creative Copywriter – Arrivals + Departures (Toronto)

Jean Richardson

Junior Copywriter – Razorfish France (Paris)

Deryek Sandhu

Junior Copywriter – Anomaly (Toronto)

See All Graduates

What You’ll Learn

Ideas First

Great design starts with great ideas. Learn how to solve the communication problem first, then find the appropriate media to give the idea maximum creative impact.

Branding

Learn how branding affects the strategy behind the message and communication, product and brand development, storytelling, packaging, marketing, promotion, and signage.

Tonality

Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world in ways that are interesting and entertaining.

Short & Sweet

Precise and to the point — you’ll learn that less is more and that not every piece of copy requires a thesaurus. From headlines to taglines, to banners and more, you’ll find out that writing for print is anything but dead.

Head to Head

Don’t shy away from the creative competition. Throw your Copywriter hat in the ring and make a name for yourself by entering (and winning) every student competition out there.

Storytelling

Embrace the power of storytelling. Learn how to craft a compelling narrative in all your work that resonates with your audience.

How to Pitch

Banish stage fright through improvisational exercises, dialogue writing, and storytelling challenges that teach you to think on your feet — even in front of an audience.

Wordsmithing

Headline, web banners, outdoor boards, taglines, and social posts all require precision, and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message.

For a full list of courses and outlines please connect with admissions.

Over the 2-years you will learn practical and soft skills like:

Concepting ideas first
Headline writing
Scriptwriting
Storytelling
How to think strategically
Brand & brand Stategy
Tonality & wordsmithing
Writing for social media
How to win at award shows
How to present yourself and your work

Learn from Anywhere

M.AD Toronto’s campus currently has two streams for students to opt into:

Online
Hybrid – (Overall program experience, 60% online – 40% in person)

Our online and hybrid streams have granted our students flexibility to work and study at the same time, gain even more access to some of Canada’s top industry creatives and has taught them to adapt to the ever evolving advertising industry. Our programs use best in class software and tools to keep students connected and collaborative from wherever they are.

Industry Tools

“For any digital native that’s comfortable with online collaboration, I think it’s a no-brainer that online learning will naturally feel like a second home“

Andronicus Wu

M.AD Grad, 2020

Please note that we cannot guarantee remote internships. Most agencies will require you to be in person at their offices during your internship/agency lab experience. For more information, please connect with admissions.

Admission Info

We divide our year into quarters that each run for 10 weeks, with a 3 week break between them. You can start your journey at any one of the quarters (January, April, July, October).

Tuition for the program is $5,000CAD per quarter, totalling $40,000CAD ($40,150CAD with application fee).

Please check out Financial Aid Section to see the various scholarships and payment plans we offer.

We are currently accepting submissions to The Miles Philip Hammond Scholarship, a 100% tuition covered scholarship for the Copywriting Program.

Toronto is now accepting international students! The tuition for international students is the same as Domestic, $5,000CAD per quarter, totalling $40,000CAD ($40,150CAD with application fee). International students may also need to pay part of their tuition in advance.

Please look at our International Students Page for more info on tuition, applying and FAQ’s.

Start your profile on the Canadian Application Portal.

It takes 10 minutes to start your application and interview process if you have the following information and documents:

Your preferred start date (Jan, April, July, Oct)
2 pieces of valid government issued photo ID
Emergency contact info
Your most recent transcript/diploma (if the institution you attended was outside of Canada, you must have Canadian Equivalency report attached ex. WES)
An up to date copy of resume/CV
2 personal references

After you start your application you will be contact by admissions to: