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Copywriting as a Career

Believe it or not, your ability to make your friends laugh with clever Instagram captions could mean you’re cut out for a career in Copywriting. If you have a knack for storytelling and the  ability to express ideas through words, you could spend your 9 to 5 helping brands convey their message — and get paid for it.

“I have always felt like I’m supposed to be doing something creative. I love writing. I love performing. And I love collaborating and being around people. Copywriting is the perfect mesh of all that.”

Maddie Rosenberg

Copywriter, john st.

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Placement Rate

Average Salary

Download the Copywriting Info Package

Start the Program Online

Miami Ad School Toronto has shifted to an online learning environment in response to Covid 19 and will continue to offer classes in our successful online format. This will provide accessibility to students who wish to continue social distancing or are unable to travel yet. Please read about our Online Learning Environment if you wish to learn more, and you can also take a Virtual School Tour.

For our non full time students, we will be offering a new selection of individual classes exclusively online.

For any digital native that’s comfortable with online collaboration, I think it’s a no-brainer that online learning will naturally feel like a second home

Andronicus Wu

MAS Student, 2020

I think the school has done a great job with online learning so far. The instructors have used the zoom platform to encourage discussion and keep lessons engaging.

Mnrupe Virk

MAS Student, 2020

Program Breakdown

Year One: Study in Toronto

The first year of our Copywriting program will shape your writing ability and transform you into a hybrid storyteller.  Students will develop and refine writing skills for print, digital, broadcast etc, concepting, and their presentation ability. All courses will be taught by experienced and current advertising professionals. This year is focused on building your unique portfolio, and preparing you for the workplace.

Currently all classes will be conducted virtually.

 

Year Two: Study & Intern Locally or Around the World

At the midpoint of the program, students will begin to gain agency experience while still continuing to take 2 Copywriting courses each quarter. You will be able to choose up to 4 agency placements locally or around the world. Meet new mentors, adapt to new markets, and work on real brands. Student’s will have the option to participate in remote/online placements.

Student Testimonials

“With the Agency Labs, the day I started working at Cossette felt like the day I started my career. We were getting real briefs, tons of work, and presenting to clients. It was a year’s worth of experience before I even graduated.”

Maddie Rosenberg

Copywriter, john st.

“Doing is the best way to learn. Miami Ad School Toronto encouraged me to make prototypes, apps, books, art pieces and other things that I may not have otherwise tried. Doing these things under the supervision of such talented mentors has now given me the confidence to take unfamiliar processes and work through them.”

Hayley Mcostrich

Copywriter, Leo Burnett

(Some) Grads Hired in 2020

Mirabelle Eze

Jr. Copywriter, Cossette (Toronto)

Jenai Kershaw

Jr. Copywriter, Anomaly (Toronto)

Charlie Tran

Copywriter, Browze (Toronto)

Caleb McMullen

Copywriter, FCB Canada (Toronto)

Classes

Short & Sweet

Precise and to the point — you’ll learn that less is more and that not every piece of copy requires a thesaurus. From headlines to taglines, to banners and more, you’ll find out that writing for print is anything but dead.

How to Pitch

Banish stage fright through improvisational exercises, dialogue writing, and storytelling challenges that teach you to think on your feet — even in front of an audience.

Social Media

Leverage the power of social media and learn how to use copy to build authentic relationships online.

Wordsmithing

Headline, web banners, outdoor boards, taglines, and social posts all require precision, and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message.

Tonality

Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world in ways that are interesting and entertaining.

Storytelling

Embrace the power of storytelling. Learn how to craft a compelling narrative in all your work that resonates with your audience. 

Branding

Learn how branding affects the strategy behind the message and communication, product and brand development, storytelling, packaging, marketing, promotion, and signage.

Head to Head

Don’t shy away from the creative competition. Throw your Art Director hat in the ring and make a name for yourself by entering (and winning) every student competition out there.

What am I really Learning?

In our program you’ll be trained in all the fundamentals to help you succeed in the advertising industry. Our courses are led by current industry professionals, who are working on the brands and campaigns of today. Students will be equipped with the latest skills, best practises, mentorship, agency experience and a jaw dropping portfolio.

Be sure to watch our inspiring instructors talk about the classes they teach.

Real Projects

Work you can show off

Industry Instructors

Top Industry Mentors

International Experience

Go beyond Toronto and study in other countries (even remotely!)

Internships

Work at top agencies before you even graduate

Tuition & Quarters

We divide our year into quarters that each run for 10 weeks, with a 3 week break between them. You can start your journey at any one of the quarters (January, April, July, October). Tuition for the program is $5,000CAD per quarter.

Please check out Financial Aid Section to see the various scholarships and payment plans we offer.

International Admission

We are now accepting International Students! The tuition for International students is the same as Domestic ($5000CAD per quarter). Please look at our International Students Page for more info on applying and FAQ’s.

Next Quarter: Winter

Application Deadline:
December 1st 2020

Start Date:
January 4th 2020

Program End Date:
December 10th 2022

Start Your Creative Career
Download the Course Info Package

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