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Instructors Spotlight:

Bringing our Students Top Canadian Talent

08
March, 2021
Written by Jocelyn Mendez

The real value of mentorship is immeasurable. Finding someone who is invested in helping you grow as a creative can be difficult to achieve. MAD Toronto has been spoiled with the choice of some of Canada’s top talent. Our students have benefitted from the privilege of their guidance, and have built some kick ass portfolios because of it. 

We are extremely grateful to all of our instructors, who’s passion and dedication have been a catalyst in all of our art direction and copywriting students being hired full time. Currently MAD Toronto holds a 100% hired rate for all of our full time graduates. 

Here are some of the amazing instructors we have hosted under our roof…..drumroll please:

Mike Dubrick

Mike Dubrick
Managing Partner, Executive Creative Director @ Rethink
Classes Taught:
Digital Campaigns, Interactive Concepting

Awards Won:
Pretty hard to list all of them, but a pretty unique award is earning a Guinness World Record, not once but twice.

Major clients:
Heinz Ketchup, Greenpeace, Molson Coors, IKEA

Mike Dubrick

Mike Dubrick is a well known name in advertising. Year after year he knocks it out of the park with original concepts. He’s earned a few features in CNN, Jimmy Kimmel, and Time magazine. He has transformed the way our students think about ideas and solutions.

“My first class was with Mike Dubrick “Interactive Concepting”. It helped me land my very first piece, which went on to do quite well in award shows. It was the way he taught, and his strategies on how to come up with ideas.”
-Rachel LeBlanc, Art Director @ Rethink

Check out his work with Molson, on developing a beer fridge that only opens with a Canadian passport

Molson Canadian: The Beer Fridge | Rethink, Multiple Awards Won

Why do they work with M.AD?

“When I hear MAD Toronto I get excited about it. The school’s been here since 2016 I believe, and I think we needed it. We needed that global perspective on the industry, and I think MAD brings that to Toronto. It’s so important that we give these students access to the global environment of advertising. Not just Toronto, not just Canada, but really give them access to the world. I think it’s really exciting to have that school here in Toronto now to get that depth of knowledge”

Mooren Bofill

Mooren (Mo) Bofill
Title Partner, Creative Director, Design @ One Twenty Three West (123W)
Classes Taught:
Branding, Tools

Awards Won:
Her work has also been awarded and recognized internationally by D&AD, How Design Awards, Cannes Lions, Luerzer’s Archive, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others.

Major clients:
No Frills, Bell, President’s Choice, Shoppers Drug Mart, Koodo, KFC, Coca-Cola.

Mooren Bofill

Mooren Bofill is an expert in all things design, with over 10 years of experience. She is a champion for turning our students from good to insanely amazing. She constantly demonstrates to everyone on how design can fuel creativity and problem solve. Mo brings a unique perspective that blends her love for strategy and creativity to Canadian design. She is a relentless optimist; be kind, do good work, have fun, travel often, and eat more fries.
No Frills: #Hauler | john st., Multiple  Design Awards Won

Why do they work with M.AD?

“One of the reasons why I love teaching and mentoring at MAD is that after every class, I always come away super inspired. I’m a big believer in surrounding yourself with people who think differently than you and those who look at the world differently than you. MAD students come with a world view and generational view that is so different than mine, and I learn so much from their perspectives. Why I also love being a part of MAD is that it feels like a family, a super tight community that truly supports each and brings people up.

It’s been great to be a part of MAD all these years.”

Denise Cole

Denise Cole
Co-founder, Creative Director / Head of Art @ Juliet Creative
Classes Taught:
Everything is Media, Ideas First

Awards Won:
Denise has earned several awards and recognitions from Cannes, The One Show, ADCC, Bessies, Webby awards, D&AD, and London International Award, just to name a few, the list goes on.

Clients work with:
Coca-Cola, Hotels.com, SickKids, Tim Hortons, Walmart, Air Canada, Ray-Ban, Disney, Nike

Denise Cole

Denise Cole is a Toronto born creative. Eager to learn more about the industry, Denise headed down to Miami and enrolled in the Art Direction Program at MAD. Gaining experience at FCB, Cutwater, TBWA, and JWT, Denise eventually set up her own shop in Toronto, and has been making a big impact on the industry.
Tim Hortons: Born on Canada Day 

Why do they work with M.AD?

I had a fantastic experience as a student at the school…I went to school through the US… so starting in Miami but also doing programs in Minneapolis, Chicago, San Francisco, and I feel like just having the ability to learn from so many instructors, from so many fantastic ad cities and just the quality of the instruction there I knew I was getting something I wasn’t going to get anywhere else. So when I was approached by Stephen (The MAD Toronto Dean) to be an instructor I was definitely interested in continuing that for other students.”

Ian Mackenzie

Ian Mackenzie
Chief Creative Officer @ FCB/SIX
Classes Taught:
Storytelling

Awards Won:
Over 375 awards, yep, our jaw dropped too.

Major Clients:
Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald’s and BMW.

Ian Mackenzie

Ian Mackenzie has over 15 years in the industry, and has used his writing to transform brands. Ian has been consistently ranked as Canada’s #1 copywriter. In addition to all this he is a marathon runner, has hiked around Nepal’s Annapurna circuit and is a MAD instructor.

Watch a video case study made with Black and Abroad, to redefine travel for the modern black traveller. It won a Grand Prix in Creative Data at Cannes.

Black & Abroad: Go Back to Africa | Won Grand Prix in Creative Data at the 2019 Cannes Lions and other awards

Why do they work with M.AD?

“Two great things happen when you teach at M.AD School of Ideas. First is you have to stop for a minute, think about your practice, pull together some unifying theories, then structure and execute a course that might somehow be useful to a group of smart and diverse emerging talent. Second, you get to see all those theories and ideas played back, tested and sometimes blown up by that same smart and diverse emerging talent. It’s a joy, an honor and privileged to be part of it.”

Jordan Doucette

Jordan Doucette
Partner and President @  No Fixed Address
Classes Taught:
Tonality

Awards Won:
Cannes Lions, The One Show, The Clio Awards, etc, etc—if it’s shiny and sets off a metal detector, she’s probably won it.

Major Clients:
Canadian Tire, Pfizer, Telus, Kraft & Dairy Farmers of Canada.

Jordan Doucette

Jordan Doucette considers herself to be a communications wizard and a master yarn spinner. At M.AD, we can only testify to the former. Jordan is an inspiration to many young creatives, as she has been CCO at more than 1 global award winning agency, and wins accounts on the regular. Jourdan consistently champions women moving up in the workplace, and believes that the next generation of talent aren’t going to adhere to traditional roles, but instead be quite nimble, open-minded and multi-talented.

Check out a commercial made with TAXI for Koodo mobile.

Koodo: Beam Me Up | TAXI

Kyle Lamb

Kyle Lamb
Creative Director @ Cossette
Classes Taught:
Portfolio Development, Digital Campaigns

Awards Won:
Kyle has been awarded in all major shows including Cannes, OneShow, D&AD, ANDYS, Communications Arts, and the Webby’s, as well as named one of Marketing Magazine’s Top 30 Under 30.

Major Clients:
Doritos, Mitsubishi, Tetley, KOBO, World Wildlife Fund, Golden State Warriors, President’s Choice, Tangerine, SpongeTowels, Scotties

Kyle Lamb

Kyle Lamb is just some humble guy with a banjo, and an incredible creative eye.
Cheetos: Cheetos Museum | Goodby Silverstein & Partners. Won awards at Clios, Webby’s and more.

Why do they work with M.AD?

The original attraction to teaching was I always liked the idea of mentorship, of mentoring students throughout my career, I’ve just been doing that more and more, and it’s always something that’s interested me, so when I was approached to actually teach and do that for real I said yes. Here at MAD you get a lot of 1-on-1 time with instructors which is great for developing awesome ideas and a great portfolio.

Jonathan Daly

Jon Daly
Global Group Planning Director @ Ogilvy
Classes Taught:
Creative Strategy Class, Pitching New Business (as well as weekly pitch instructor for our Professional Development Bootcamps)

Clients:
Instagram, Hershey, Bombardier Recreational Products (BRP), Budweiser, Spotify, Rethink Breast Cancer, San Pellegrino, Converse, Kraft

Jonathan Daly

Jonathan Daly is a seasoned strategic lead with a uniquely multidisciplinary approach to problem solving; blending rigour with creativity to unpack, interrogate, or reframe challenges and find solutions. Jon’s charisma is off the charts, and he is guaranteed to have you laughing in the first few minutes of meeting him. 

Why do they work with M.AD?

He might say Chelsea Thompson O’Brien, former Strategy and Planning bootcamp director, made him do it, but truly it’s the advertising thought leadership. MAD TO did a really good job of establishing itself as a place where ad professionals, young and old, could come and talk about advertising in an open forum. In addition, he saw a diverse classroom, beyond just maintaining that commitment to harvesting the best talent from wherever they are, and putting them through the paces that turn them into potentially really good advertising professionals.

Start Your Creative Career at M.AD with these awesome mentors
At Miami Ad School Toronto, all our instructors are currently working in the industry. We select the best and brightest from Toronto’s top agencies to mentor our students in everything from Pop Culture Engineering to Social Media Strategy. See all the instructors who have walked through our doors here.

For those who have been in the industry for more than a minute you know how incredibly important it is to find a mentor and surround yourself with inspirational people. For those who might be new, let me just say it’s very hard to succeed alone. At M.AD Toronto you won’t have too, you will always have a crew of like minded individuals who want to see you achieve your goals.

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