Strategy and Planning Bootcamp

12 Intensive Weeks | 20 Industry Instructors | 1 Live Client
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Strategist As A Career

If you love to people watch, nerd out over big data, and hate to take no for an answer, you just might be a strategist. With your knack for research, natural sense of curiosity, and a touch of stubbornness, you are the ultimate problem solver. Not only do you have the unique ability to analyze any client request and transform it into a coherent brief, but you’re also a key player when it comes to shaping a brand’s identity.

“I think that people that are deep thinkers, people who always want to ask the question ‘Why’, people who aren’t satisfied with the superficial answer they might get to a question should take this program.”

Savannah Onofrey

Communications Planner, Rethink

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Placement Rate

Experienced Salary

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program breakdown

Become a Strategist

Our Strategy and Planning Bootcamp is a 12-week program taught by leading industry professionals at the top of their game. The course is divided into lectures, portfolio work, campaign development, and engaging Toolbox sessions. Each module introduces you to a new topic, while workshop sessions allow you to put your skills to the test. By the end of the program, you deliver a pitch to a real live client and walk away with a professionally-vetted portfolio of strategic campaigns.

student stories

“If you want to learn how to become a strategist, you should talk to the ones that are really doing it and that’s the beauty of this program”

Yeda Beraldo

Planning Director, Juniper Park / TBWA

“I’ve taken a lot of the thinking from these amazing instructors and applied it directly into my work as a strategist.”

Colin Kikcio

Strategist, Anomaly

“Graduating with a MAS certificate in hand proved that I had the capabilities to begin my journey in the industry, especially as we were able to build a solid portfolio of projects.”

Ashmita Dutta Ray

Business Analyst, J. Walter Thompson Worldwide

“It’s helped solidify myself in my current role as a strategist. My coworkers have even mentioned how impressed they are with the skills I picked up in the Bootcamp.”

Kyle Sargent

Media Strategist, Neo@Ogilvy

“The instructors and mentors’ passion, diverse experience, and support made every class interesting and engaging. It was a once in a lifetime experience to be in an open forum with such creative and influential people.”

Emily Chan

Design and Creative Strategist, Canadian Red Cross

“It was both a humbling and gratifying experience to work with industry professionals.”

Derek Mollenhauer

Community / Content Coordinator, Ogilvy

Modules

AN OVERVIEW

A crash course in strategy, its origins, how it works, and the methods used.

RESEARCH (QUALITATIVE AND QUANTITATIVE)

Learn how to use the tools around you and better understand the ones you’ve used in the past

UNDERSTANDING YOUR CLIENT’S CHALLENGES

Ask the right questions to turn small client asks into big ideas.

DEVELOPING INSIGHTS

Base your understanding and recommendations on facts and develop an insight that nobody can argue with.

BRIEF WRITING

Cut through the noise and write a rock-solid brief that is integral to a successful campaign.

IDEATION AND WORKING WITH CREATIVES

Work closely with creatives to prove that collaboration is more than just a buzzword.

COMMUNICATIONS PLANNING

Bring together different mediums in the form of an easily digestible plan that a client can actually understand.

MEASURING IMPACT THROUGH DATA

Put your money where your mouth is and validate the work you’ve done by measuring its impact.

INNOVATION

Learn to cater to today’s clients with revolutionary ideas that will ensure lasting success.

LIVE CLIENT ENGAGEMENT

Work through the chaos to put together an integrated campaign to pitch to a real live client.

PORTFOLIO EVALUATIONS

Each student will present their portfolio case studies to a Strategy director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.

TOOLBOX SESSIONS

  • New Thinking
  • Google Toolbox
  • Weekly Pitch & Critique
  • The Brand Called You
  • Improv & Standup Comedy
  • Networking
  • Exploring Career Avenues
  • Agency Exposure Visits

Real Client. Real Brief. Real Pitch.

In the final month of the program, you be briefed by a real client on a real challenge. Using your new skillset you will help research and strategize a solution, work with creatives to bring your strategy to life, and pitch to the client. You’ll also work with mentors, instructors and the client throughout the process.

Past clients include

Weekly Schedule

The bootcamp will run for 12 weeks from Sept 1 – Nov 23 2020
Application Deadline is July 1st 2020

Toolbox classes

Tuesdays 6-9pm (Alternating Weeks)

Pitch and Critique

Wednesdays 6-9pm

Portfolio Development

Thursdays 6-9pm

Main Module

Friday 6-9pm

Main Module

Saturday 10am-1pm

Days Off

Sunday and Monday

Past Program Instructors

Jay Chaney

Former CSO
Cossette

Rosie Gentile

SVP Strategy
Cossette

Umar Ghumman

Director of Strategy & Experience
Mirum

Chelsea Thompson-O'Brien

Senior Strategist
Mirum

Shelley Brown

Chief Strategy Officer
FCB

Dean McBeth

Former Head of Global  Strategy
Crispin Porter & Bogusky

Sarah Stringer

Co-Founder and Chief Strategy Officer
Juliet Creative

Jon Daly

Group Strategy Director
Anomaly

Jeff McCrory

Chief Strategy Officer
BBDO

Michelle Campbell

VP Strategy
HUGE

Jason Last

Partner, Strategy
Conflict 

Sarah Phillips

Strategist
The Garden

Real Projects

Work you can show off

INDUSTRY INSTRUCTORS

Top Industry Mentors

Collaboration

Work with Creatives

Master the Pitch

Pitch every week to sharpen your skills

Admission Info

Tuition

Tuition for the Strategy & Planning Bootcamp is $9000CDN (for both domestic and international students) and is due one week prior to the beginning of classes, as well as a $100 application fee.  Scholarships and payment plans are available.  Contact muneet@adschool.ca for details.

GRants

Ontario will compensate independent businesses between 70-85% of tuition costs – meaning you’ll only pay $1350-$2700 for 12 weeks of training! (This grant is only available to ontario businesses training employees – contact muneet@miamiadschool.com for more information).

REquirements

Applicants are accepted on the basis of an interview, references and an appraisal of their application. You must have prior experience and education in related advertising/marketing fields. Please contact our Admissions Director to see if you are eligible by sending a copy of your most updated resume (or LinkedIn profile). Note: the program is capped at 20 students.

Applicants are accepted on the basis of an interview, references and an appraisal of their application.

  • Enrolment Contract.
  • Current Resume demonstrating your experience.
  • Creative exercise to complete.
  • One original letter of recommendation from professional or academic reference.
  • A copy of two valid forms of ID – drivers license, passport, birth certificate or PR Card.
  • A copy of the highest diploma achieved or official transcript from the school last attended.
  • Administrative fee of $100.

Shoot an email to muneet@adschool.ca to learn how to apply.

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Start Your Strategy Career
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