Social Media12 Intensive Weeks | 20 Industry Instructors | 1 Live Client
Become a Social Media Specialist
Application Deadline is July 1st 2019, Program Begins September 3rd 2019
Understanding The Social Landscape
This module will help you understand the role of social media within marketing by covering modern communications, platform functionalities, and user behaviour.
Analyzing & Activating Social Audiences
You’ll learn how to leverage data and maximize communications, without sacrificing scale of reach.
Building a Social Brand DNA
Learn how to develop a brand strategy that’s built for social, as well as a social media framework that will inform your brand’s tone of voice, look and feel, and community management filter.
Cultivating your Community
Community managers are the key to curating content that inspires connections and interactions. This involves managing customer service issues, changing consideration into conversion, and identifying unique creative opportunities outside of campaigns.
Making with Measurement in Mind
This module covers basic social media measurement options, and how to link KPIs back to your marketing objectives.
50 Shades of Influence
Get the download on the full spectrum of influences, from super users to content creators and media powerhouses. You’ll also learn how to identify, engage, and measure the impact of influence.
Explore key tactics from the world of social XM (experiential marketing) and learn how brands are blending social media with real life experiences to create meaningful and memorable moments.
Social Engagement Through Paid Media
Dive into paid media and sponsored advertisements to find out how do brands figure out the right paid media for each campaign.
Social Media Strategy: Bringing it all together
Develop a social media strategy for a brand of your choice, using the approaches and resources provided throughout the past 8 weeks.
Disrupt the space with fresh perspectives, platforms, format hacks, and evolved experiences.
- Facebook – Instagram
Classes commence on September 3rd 2019 and run on this weekly schedule until November 28th 2019.
Fridays 5-7pm (First 5 Weeks)
Saturday & Sundays
Fridays 5-7pm (First 5 Weeks)
Saturdays & Sundays
“Miami Ad School continues to be the only educational experience that offers direct access to Canada’s top tier ad community at scale, giving students both philosophy and practicum to leverage in the real world. As an instructor since 2016, I’ve had the opportunity to see the school evolve alongside the industry and witness the network’s impact on students and alums as they transition in to the workforce. With 10 years in the social media space, I’m excited to empower students with a strategic approach to all things social by shaping the Social Media Bootcamp curriculum, sourcing best in class instructors and providing one-on-one mentorship. ”
Director of Brand and Digital Strategy,
Julia Di Clemente
Social Media Director,
Brand Solutions Manager,
Associate Creative Director of Content,
Freelance Social Strategist & Content Creator
Head of Strategy,
Director, Channel Planning,
Director of Social Media,
XM Field Manager, Mosaic Field Manager“What have I gotten out it? So much knowledge, real time feed back to continue to grow; the confidence to apply to a job that I didn’t think I could apply to 12 weeks ago; skills, a tool kit really.”
Broadcast Investment Manager, Jungle Media“When you’re surrounded by some of the smartest and most creative instructors and classmates, you can’t help but be motivated to do your best work too!”
Gioia-Nina van de Fliert
Creative Producer, Blauw Gras“If you want to change your job or even just your point of view, going to MAS will broaden your perspective, help you find a job, and even make you grow as a person.”
Social Media strategist and Copywriter, Klimt Publicidade“The biggest thing that I learned was how to be more confident. To be more confident in what I do and about what I know.”
Ontario will compensate public and independent businesses between 70-85% of tuition costs – meaning you’ll only pay $975-$1950 for 12 weeks of training! (This grant is only available to businesses training employees – contact firstname.lastname@example.org for more information).
Tuition for the Social Media Strategy Bootcamp is $6500CDN and is due one week prior to the beginning of classes, as well as a $100 application fee. (For payment plans contact Carri).
The Program Starts September 3, 2019
Application Deadlines are July 1, 2019
Applications Are Due In: