Social Media

12 Intensive Weeks | 20 Industry Instructors | 2 Live Clients


You’re a know-it-all with a love for multitasking. Connecting your audience with brands and enhancing conversations across the digital globe, you understand the needs and capacities of any platform. As a social media expert know that not all content is created equally. One wrong move and not just your campaign, but your brand can suffer the consequences – but when you do it right – get ready for fame and fortune. Download Program Brochure

Become a Social Media Specialist

Fostering groundbreaking results in NYC, San Francisco and Miami, we’re launching the first ever Social Media Strategy Bootcamp in Toronto. Running for 12 weeks, this intensive program will immerse you in the world of social media strategy. Each module introduces you to an industry professional at the top of their game, coaching you in their area of expertise. Classes are divided into lectures, portfolio and campaign development, as well as toolboxes, which act as workshops to develop directly applicable skills. You’ll graduate with an impressive portfolio of integrated social campaigns, along with your pitches for two live clients you’ll be working with.

Application Deadline is May 18th 2018, Program Begins June 18th 2018

“The ideas that teams came up with were creative, forward thinking and useful. I can’t wait to produce them.”

Nicholas Ledner

‎Digital Communications Manager, Unicef New York

Things You’ll Learn

understanding user & social experience

Learn how to identify consumer behaviours and be able to choose the right platforms for communication – you’ll be best friends with your audience in no time.

social first brand story

Change the game and create campaigns that are social first and everything else second – the industry is changing and you won’t be left behind.

listen, analyze & strategize

You are communicator and marketer, strategist and researcher – use the right tools to base your social practices on fact not assumption.

conversations with audiences

Beginning the convo is half the battle – show loyal consumers, influencers and advocates some love – reward and retain your most valuable advertisers.

creating a social campaign

Connect on a personal level and reap the rewards of social media’s effect on the consumer opinion and brand impression.

social publishing at scale

Distribution can be effective but if you place your trust in the wrong people – major complications may ensue. Develop strategies to deliver brand message safely.

Social engagement through paid media

Social offers more opportunities for paid media, sponsored advertisements and innovative strategies to meet your brand objectives.

understanding press influence

The future is now and clients are demanding more innovative, mind-altering and revolutionary/ visionary ideas that will launch the business to lasting success.


New technology, innovative practices and forward-thinking: Social doesn’t look to the past, it looks for the next best thing – then applies it.

Portfolio Evaluations

Each student will present their portfolio case studies to a Social Media director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.


  • Improv & Standup Comedy
  • Brief Writing
  • Content Creation (live Experimentation)
  • Exploring Innovative Platforms
  • Google Analytics, Adwords and Trends
  • Messenger Platforms
  • Netbase/Sysmosis/WARC
  • Exploring Career Avenues

Weekly Course Breakdown

Classes commence on June 18th 2018 and run on this weekly schedule until September 14th 2018.

Tuesdays 6-9pm (Alternating Weeks)

Toolbox Classes

Fridays 6-9pm

Main Module Class

Wednesdays 6-9pm

Pitch and Critique Class

Saturdays 10am-1pm

Main Module Class

Thursdays 6-9pm

Portfolio Development

Sundays & Mondays

No Class

Tuesdays 6-9pm (Alternating Weeks)

Toolbox Classes

Wednesdays 6-9pm

Pitch and Critique Class

Thursdays 6-9pm

Portfolio Development

Fridays 6-9pm

Main Module Class

Saturdays 10am-1pm

Main Module Class

Sundays & Mondays

No Class

What You’ll Leave With

2017 Instructors

Program Director 2017

“After seeing this Bootcamp develop such impressive results and successful graduates in the US, we decided to offer it in Canada where the social landscape and industry is advancing just as quickly. We’re proud to feature two top-level clients that our Bootcamp attendees will be working closely with, as well as exceptional instructors currently leading the industry in integrated social campaigns. This, along with directly applicable toolboxes will provide a wholistic and integrated approach to every module.”

Michael Nurse

CEO & Founder, Wishpad

Alex Theroux

Head of Digital Design & UX,
john st.

Jennifer Stack

Social Media Director, Anomaly

Patrick Forestell

Brand Solutions Manager, Studio71

Rebecca Brown

VP of Social Media & Content,
J. Walter Thompson

Julia Di Clemente

Managing Director, Neo@Ogilvy

Selena Cameron

President, Group SJR

Meredith Montgomery

Account Director, Group SJR

Derek Blais

VP, Associate Creative Director,
BBDO Toronto

Hear it from Our Grads

“During the Super Bowl XLVII blackout, people immediately turned to Twitter. We responded within minutes. The Oreo Blackout tweet wound up receiving over 400MM earned media impressions, more than the number of viewers who tuned into the live TV broadcast. With Social Media, timing makes such a difference.”

Roberto Salas
Creative Director, Milk Studios

“I wouldn’t have this job without Miami Ad School and the Social Media Boot Camp. I learned tons and networked with the instructors at every weekly session. Through that networking I met a director at OMD. She believed in me, and recommended I interview. The rest as the say, is history.”

Zach Solomon
Associate Manager, OMD Ignition Factory

“I will say it has been a really rich experience getting to see how all the people already working in the industry and how they apply social media in their work and getting them to share that knowledge with us puts us in a really different position compared to other people because we’re hearing from professionals that are really doing this in their daily life.”

Andrea Quintero
2017 Bootcamp Graduate

“You can learn social media through the internet but you will never get that experience from just that, the most valuable thing was having the experience meeting people that lead you through the evolution of social media.”

Angelica Garzon
2017 Bootcamp Graduate

What You Need to Know

How to Get 85% Off!
Ontario will compensate public and independent businesses between 70-85% of tuition costs – meaning you’ll only pay $975-$1950 for 12 weeks of training! (This grant is only available to businesses training employees – contact for more information).

Tuition for the Social Media Strategy Bootcamp is $6500CDN and is due one week prior to the beginning of classes, as well as a $100 application fee. (For payment plans contact Muneet).

Admission Requirements

Applicants are accepted on the basis of an interview, references and an appraisal of their application. You must have prior experience and education in related advertising/marketing fields. Please contact our Admissions Director to see if you are eligible by sending a copy of your most updated resume (or LinkedIn profile). Note: the program is capped at 20 students.

Shoot an email to to learn how to apply.

The Program Starts June 18, 2018

Application Deadlines are May 18, 2018

Applications Are Due In:








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