SUBZERO

The World’s Coldest Fitting Room

STUDENTS:

Eugene Gao
Copywriting
San Francisco
Yousuke Ozawa
Art Direction
San Francisco

AWARDS / RECOGNITIONS:
CLIOS


This advertising campaign inspired by REI, was designed by two students from the copywriting and art direction programs at the Miami Ad School San Francisco location.

The idea behind this award-winning campaign, was to give the customer a real experience by recreating extreme low temperatures at any Subzero REI fitting room.

This campaign won the 2015 GOLD Clio Sport Award.  Student Out-of -Home category.

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