Miami-Ad-School-Student-Work-2015-Safe-Stamp (1)




A temporary tattoo that measures the levels of alcohol content through the skin.


Divya Seshadri
Art Direction
San Francisco
Meghan D. O’Neill
Art Direction
San Francisco

Future Lion

Future Lions honored another team from Miami Ad School¬†San Francisco, Divya Seshadri and Meghan D. O’Neill, who created a fun safe-driving solution inspired Heineken. The “Safe Stamp” is a flat microchip applied with temporary tattoo paper that gets placed on the bodies of bar or “clubgoers” and measures their blood alcohol content through their skin. Once the stamp glows blue, it shows the drinkers have surpassed the legal driving limit.

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