ICORRECT

No LOLs Allowed

STUDENTS:

Emily Berger
Copywriting
New York
Michael Weisburd
Copywriting
New York
Heinrich Schnorf
Art Direction
New York

AWARDS / RECOGNITIONS:
The Inspiration
PSFK
Gadget Leader
Fast Company
Young Ones


Emily Berger, Michael Weisburd, and Heinrich Schnorf, students at Miami Ad School New York found a solution to help kids and teenagers use proper grammar while texting. iCorrect, which uses texting to teach kids and teenagers proper grammar.

The students brainstormed the concept during a class and they believe that text messaging is an opportunity to improve literacy and writing.

On average, kids get cell phones at 10-14 years old and they’re sending up to 3,900 texts per month. Texting provides kids with a platform for reading and writing more than ever before, but other factors like text lingo and autocorrect prevent them from learning proper grammar and spelling on their own.

As of now, texting isn’t teaching kids good communication habits. iCorrect sets out to change that. Let’s text our way to a better future.

Their project is now being featured in advertising and tech publications.

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