Intensive collaboration, development and exclusive live pitches has successfully concluded with our graduates ready to conquer the industry.
Each bootcamp is strategically designed for optimal professional development with modules containing comprehensive lessons and toolboxes taught by top industry leaders. Concluding with a live client pitch the program provides real world application.
Twenty years ago Miami Ad School became one of the first institutes to offer a revolutionary program created for those looking to advance their careers in strategy and account planning. Today, we offer a second program for social media strategy and we run both in tandem to simulate a real agency environment. Both programs provide an opportunity for current professionals to develop and accelerate their careers through the guidance of top industry executives currently working in the best agencies. Check out out rockstar Strategy and Planning Instructors and Social Media Instructors.
Hitting the Ground Running
The program kicked off with CEO of WishPad (Michael Nurse) and UX lead for john st. (Alex Theroux) to develop business case studies and journey mapping.
A Strong Start
Strategy Chairperson and CSO of FCB Toronto: Shelley Brown kicked off the program, while Tanya Gregory (Slice Strategy) and Jeff McCory (BBDO) continued where she left off.
Setting the Bar
Returning instructor Steve Miller (One Method) lead the improv/presentation skills, while our Program Director, Adam Ferraro (J. Walter Thompson) set out goals and expectations.
Hands On Toolboxes
Hands-on Toolbox sessions with Anne Sutherland (New Thinking), Miles Savage & Michael Halminen (Google Canada), Richard Wong (#PAID) and Daniel Berkal (Palmerston Group).
Building on Foundations
Core modules include leading edge subjects like: socializing experiences, publishing and understanding press influence.
Industry Pros Keep the Program Strong
Jay Chaney (Cossette), Kris Hoet (Happiness Anywhere) and Richard Fofana (UM WW) zeroed in on brief writing, innovation and comms planning.
Rebecca Brown (J. Walter Thompson), Patrick Forrestell (Studio71) and Derek Blais (BBDO) taught innovation, influence and explored the future of social.
Umar Ghumman (Mirum) and Jon Daly (Anomaly) worked with and guided students each week throughout the entirety of the program.
All In for the Live Client
Planners, social strategists, art directors, designers and copywriters all came together for three weeks to pitch their 2018 marketing plans to our live client. This year’s live client Koodo, a digital brand, focused specifically on strategy for this year’s challenge.
Real World Experience with Koodo
This year we worked with Camp Jefferson which helped facilitate the ask of our live client: Koodo. The agency mentored our students offering feedback on their pitches and showing them how to improve their work. Each pitch was a direct response to a real problem the brand needed to solve for their 2018 plans.
Manager – Marketing Communications at Koodo Mobile
“We would definitely use the thinking moving forward. It is always interesting to hear from outsiders who don’t live and breath the industry everyday. Seeing that breath of fresh ideas come into our industry was really inspiring.”
“It is not something you would say ‘that came from a school’. The fact that all disciplines were working together, Strategy, Creative, Social; with the active mentorship from the industry, makes a lot of short cuts. You’re not learning the basics, you’re employing the basics. So you’re getting a lot further along in the process.”
Executive Creative Director at Camp Jefferson
Our students all had different backgrounds before coming to Miami Ad School – some were already at agencies, some at startups, and some in search of opportunities. Some had a little more strategy experience and knowledge than others, but all of them had the desire to take the leap to a better career. They are all hand-picked for their experience, passion and eagerness to succeed in the industry.
Strategy & Planning Graduates
Strategy & Planning Top Dog
“I’ve gotten a frame work to better develop the strategy. I am more confident because I now know how to put the thinking in front of the creative and make the creative better based on thinking.”
Social Media Top Dog
“What have I gotten out it? So much knowledge, real time feed back to continue to grow; the confidence to apply to a job that I didn’t think I could apply to 12 weeks ago; skills, a tool kit really.”
Join our Graduates Next Year!
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