Intensive collaboration, development and exclusive live pitches has successfully concluded with our graduates ready to conquer the industry.
Hitting the Ground Running
The program kicked off with CEO of WishPad (Michael Nurse) and UX lead for john st. (Alex Theroux) to develop business case studies and journey mapping.
A Strong Start
Strategy Chairperson and CSO of FCB Toronto: Shelley Brown kicked off the program, while Tanya Gregory (Slice Strategy) and Jeff McCory (BBDO) continued where she left off.
Setting the Bar
Returning instructor Steve Miller (One Method) lead the improv/presentation skills, while our Program Director, Adam Ferraro (J. Walter Thompson) set out goals and expectations.
Hands On Toolboxes
Hands-on Toolbox sessions with Anne Sutherland (New Thinking), Miles Savage & Michael Halminen (Google Canada), Richard Wong (#PAID) and Daniel Berkal (Palmerston Group).
Building on Foundations
Core modules include leading edge subjects like: socializing experiences, publishing and understanding press influence.
Industry Pros Keep the Program Strong
Jay Chaney (Cossette), Kris Hoet (Happiness Anywhere) and Richard Fofana (UM WW) zeroed in on brief writing, innovation and comms planning.
Rebecca Brown (J. Walter Thompson), Patrick Forrestell (Studio71) and Derek Blais (BBDO) taught innovation, influence and explored the future of social.
Umar Ghumman (Mirum) and Jon Daly (Anomaly) worked with and guided students each week throughout the entirety of the program.
All In for the Live Client
Planners, social strategists, art directors, designers and copywriters all came together for three weeks to pitch their 2018 marketing plans to our live client. This year’s live client Koodo, a digital brand, focused specifically on strategy for this year’s challenge.
Real World Experience with Koodo
“We would definitely use the thinking moving forward. It is always interesting to hear from outsiders who don’t live and breath the industry everyday. Seeing that breath of fresh ideas come into our industry was really inspiring.”
“It is not something you would say ‘that came from a school’. The fact that all disciplines were working together, Strategy, Creative, Social; with the active mentorship from the industry, makes a lot of short cuts. You’re not learning the basics, you’re employing the basics. So you’re getting a lot further along in the process.”
Strategy & Planning Graduates
Strategy & Planning Top Dog
“I’ve gotten a frame work to better develop the strategy. I am more confident because I now know how to put the thinking in front of the creative and make the creative better based on thinking.”
Social Media Top Dog
“What have I gotten out it? So much knowledge, real time feed back to continue to grow; the confidence to apply to a job that I didn’t think I could apply to 12 weeks ago; skills, a tool kit really.”
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