In Response to COVID-19
We have temporarily closed the school’s campus in Toronto and shifted all classes to an online learning environment. The Creative Strategy program and all other vocational programs will be delivered virtually under a temporary alternative training measure which is planned to expire on March 31, 2022.
If you love to observe people, nerd out over big data, hate to take no for an answer, passionate about altering perceptions through communication and changing the conversation between brands and consumers, then a career as a Creative Strategist may be the perfect fit for you.
“Creative Strategy allows me to work with amazing minds that constantly invigorate me, ask questions about the ever-evolving state of how we perceive and influence our world. How those questions affect our storytelling, and be constantly challenged to revisit my own beliefs. It’s definitely never boring.”
Download the Program Info Package
For our non full time students, we will be offering a new selection of individual classes exclusively online.
“The smaller class sizes definitely help in getting to know each other and having discussions. All the instructors have been amazing and really easy to communicate with.”
Over the Course of one year you will build a strong foundation in Creative Strategy that you can apply to any brand, organization or industry. Each of the four quarters focuses on a specific goal: Insights 101, Data and Research Tactics, Implementation and planning, and Collaboration and Portfolio. You fifth quarter will be a M.AD placed Internship where you can put your skills to the test and get your foot in the door.
Understand the Issue
You can’t solve a problem unless you can spot it. Build your strategic foundation by learning how to identify brand issues and obstacles.
Insights are a strategist’s not-so-secret weapon. Learn to master the art of insights rooted in consumer, culture, industry, and brand.
Data Mining & Analytics
The best advertising and communications plans are backed by data. Learn how to use research tools and primary data to bullet-proof your ideas.
Briefing & Brief Writing
Learn how to cut through the noise and get to the big idea. Master the art of brief writing and provide a clear direction for the creative team.
A strategist should know brands inside and out. Make every campaign count by learning how to use different platforms and channels for effective branding.
Measure Impact with Data
Launching a campaign doesn’t mean your work is over. Validate client work by using data to measure impact and results.
You’ve learned the skills, now it’s time to get job-ready. Create a professional-quality portfolio with feedback from the best in the industry.
“Getting involved with MAS has been really exciting for me, especially since I get to help shape the future stars of our industry. I’ve seen grads that are cutting edge, using innovative thinking that brings a fresh perspective to the table. Problem solving is at the heart of this schools ideology and from what I can see, it’s in this new creative strategy program as well.”
Saatchi & Saatchi
Global Group Planning Director
Director of Strategy
Please check out Financial Aid Section to see the various scholarships and payment plans we offer.
Next Quarter: Summer
June 1st, 2023
July 10th, 2023
Program End Date:
Start Your Strategy Career
download the Course Info Package