WHO’S A COPYWRITER?
Copywriters are storytellers. They love words and craft them masterfully as they blog and tweet. They know lines from a thousand films and watch old shows on Hulu. They team up with an art director to brainstorm and concept ideas for websites, commercials, print ads, phone apps, billboards or any other medium to solve the client’s problems. The team invents and reinvents humor using pop culture to give an entertaining insight into the human condition. Download Program Brochure
The Autocomplete Truth: UN Women
One of the most awarded & shared advertising campaigns of all time was created by copywriting graduate Kareem Shuhaib and his team at Ogilvy. The campaign used genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.
Don’t go to Miami Ad School. It will suck for you when you strongly aspire to be mediocre. Don’t go here if you have a BFF, first name Old. You won’t gel in. Don’t go to Miami Ad School if you loitered with a bunch of unimaginative. MAS, clearly, is not meant for you. Don’t eat out of its plate if you prefer to dine on boring and crave for routine. You’ll starve. But if you’ve made the mistake anyway, I assure, they’ll morph you into an unconventional, not your typical run of the mill creative. They’ve morphed me and many of my kind into gluttons for big ideas, housing nutrients of change, greedy beings drooling on innovation. So, don’t think of going to MAS, because if you choose to, then my friend, you are no different from the ones who had once started a journey, right here at the same spot, and now are the greatest minds in the creative industry.
Live the #MASLIFESOHAM CHATTERJEE (most awarded student in the world. period.)
Creative Board + Mentors
Executive Creative Director, Partner at john st. Creative Chairman for MAS T.O
Former CEO of Westside Studio Toronto
Group Creative Director at Leo Burnett
Executive Creative Director ay Grey
Executive Creative Director at The&Partnership Canada
Executive Creative Director at BBDO Toronto
Motion Artist & Editor
Senior Graphic Designer at Cossette
Creative Director at SapientRazorfish
Chief Creative Officer at Cossette Communications Inc
Senior Designer at Critical Mass
Digital & Social Strategy Director at J. Walter Thompson
Group Creative Director at Leo Burnett Toronto
Associate Creative Director at GRIP
SVP, Creative Director at One Method
6 ways we prepare you for a career as a Copywriter
No tests. No text books. Just do it.
Work with Fortune 500 brands while you’re still in school.
No professors. Instead be mentored by ad agency professionals.
Develop a global perspective with internships around the world.
Win awards that will help you get a job.
Graduate with a smartphone full of industry connections
Our Fall Quarter starts October 2nd, 2017
Application Deadlines are September 1st, 2017
After spending one year (4 quarters) in Toronto, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world through an Agency Lab, Internship or another Base School. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students have the opportunity to spend 3 full quarters gaining real advertising experience, at the world’s leading ad agencies. Interning students have created and sold TV commercials, print ads, web sites and radio spots. Some graduates have won their first professional awards for work they did as interns, setting the tone before they graduate!
Regarding admissions requirements, previous advertising experience for the portfolio program is not a requirement. We want to see how you think creatively and you can show us through your own creative outlets and by going through the application process. We have many students from different backgrounds. In fact that often helps bring a different perspective to the table. When it comes to reviewing the materials, the most important thing is thoroughness and thoughtfulness of the application. We want to see who you are as a creative and your personality come through the assignments you complete. The application should be your creative calling card
- Four to ten creative samples of work you’ve done to express yourself.
- One letter of recommendation from professional or academic references.
- 500 word essay on something big or small that has influenced you.
- Another 500 word essay on a company, a brand or label that has an image, design sense, or advertising campaign you admire and why.
- Link to a You Tube video you find fascinating, ridiculous or inspiring and why you chose it.
- Creative Assignment based on the portfolio program you are applying to.
- Application fee of $150
- Miami Ad School enrolment contract. (Email Muneet@Miamiadschool.com for the contract)
- Two valid forms of ID.
- Copy of the highest diploma achieved or official transcripts from the school you last attended.
Click below to see how to apply or shoot an email to Muneet@miamiadschool.com.
Tuition for the program is $4,062.50 per quarter. Students take a total of 4 classes each quarter and each quarter is 10 weeks in length. Students are required to have a notebook computer with a minimum of 8GB of RAM and a digital SLR camera. For the entire duration of the program, you are required to have a subscription to the full bundle of Adobe Creative Cloud (CC).
The copywriting program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
2017.3 Summer quarter:
- classes start July 3, 2017
- classes end September 8, 2017
2017.4 Fall quarter:
- classes start October 2, 2017
- classes end December 8, 2017
2018.1 Winter quarter:
- classes start January 2, 2018
- classes end March 9, 2018
2018.2 Spring quarter:
- classes start April 2, 2018
- classes end June 8, 2018
Things you’ll learn
Short & Sweet
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
As a copywriter, strategy focuses your creative. Knowing the “who” helps you with the “what”, making smarter campaigns that hit your target market.
Improv & Stand-up
Presence, gumption and the ability to think on your feet make for an excellent presenter. Through improvisational exercises and dialogue writing you will lose your stage fright and become a stellar comedian.
Copywriters are part of a team. They brainstorm with their art director on the big idea and throughout the execution of a campaign and help build the story.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
Write headlines, web copy, scripts for radio and TV, product descriptions, and social media content. Words in the form of short and long copy, all executed by you.
Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.
You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.