WHO’S A COPYWRITER?
Copywriters are storytellers. They love words and craft them masterfully as they blog and tweet. They know lines from a thousand films and watch old shows on Hulu. They team up with an art director to brainstorm and concept ideas for websites, commercials, print ads, phone apps, billboards or any other medium to solve the client’s problems. The team invents and reinvents humor using pop culture to give an entertaining insight into the human condition. Download Program Brochure
The Autocomplete Truth: UN Women
One of the most awarded & shared advertising campaigns of all time was created by copywriting graduate Kareem Shuhaib and his team at Ogilvy. The campaign used genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.
Don’t go to Miami Ad School. It will suck for you when you strongly aspire to be mediocre. Don’t go here if you have a BFF, first name Old. You won’t gel in. Don’t go to Miami Ad School if you loitered with a bunch of unimaginative. MAS, clearly, is not meant for you. Don’t eat out of its plate if you prefer to dine on boring and crave for routine. You’ll starve. But if you’ve made the mistake anyway, I assure, they’ll morph you into an unconventional, not your typical run of the mill creative. They’ve morphed me and many of my kind into gluttons for big ideas, housing nutrients of change, greedy beings drooling on innovation. So, don’t think of going to MAS, because if you choose to, then my friend, you are no different from the ones who had once started a journey, right here at the same spot, and now are the greatest minds in the creative industry.
Live the #MASLIFESOHAM CHATTERJEE (most awarded student in the world. period.)
Creative Board + Mentors
Executive Creative Director, Partner at john st. Creative Chairman for MAS T.O
Stephen has championed john st.’s emergence as a digital leader in social, interactive and mobile. He has chaired the Marketing Awards, the Bessies, Strategy magazine’s Shift Disturbers conference, and served on the jury at Cannes 2009. Stephen loves, in no particular order, his son, his dog, Batman comic books, and his wife Eva.
Executive Creative Director at The&Partnership Canada
Ron got his start in advertising a little earlier than most, starring in a Mr. Christie cookie commercial at the age of 5. But it would take nearly twenty years before he would be on the other side of the camera, as an Art Director in Toronto. Prior to joining The&Partnership, Ron worked at Zulu Alpha Kilo, Commonwealth/McCann in Milan, and TAXI Toronto, New York, and Amsterdam. In that time, he’s led regional and international clients like Chevrolet, Coca-Cola, Kraft, MolsonCoors, Nike, Unilever and Viagra. Some personal highlights include multiple podium appearances in Cannes, a nod for one of the world’s top five campaigns in The Gunn Report, being ranked as one of the top ten creatives worldwide by Boards Magazine, and an Emmy nomination.
Former CEO of Westside Studio Toronto
George's photos have been described as a blend of art and photography. His style is well established as both ethereal and powerfully subtle. Art directors who come to George know exactly what they are getting. As a result of his vast experience, he has the ability and confidence to pull off a technically challenging production and delivers a seamless image.
Group Creative Director at Leo Burnett Toronto
Steve has been with Leo Burnett for over ten years, his entire career. He has won virtually every national and global award in that time and been ranked the number one copywriter in Canada by Strategy Magazine on numerous occasions. Steve has helped Burnett Toronto establish themselves as a consistently top agency in the world. #3 Agency in the World (2015, Ad Age). #1 Agency in Canada (2014 & 2015, The Gunn Report). Agency of the Year (2014 & 2015, Strategy Magazine). Agency of the Year (2015, Marketing Magazine). He’s worked with IKEA, Procter and Gamble, Bell, Enbridge, Kellogg’s, James Ready Beer, Raising the Roof and more.
Chief Creative Officer at Cossette Communications Inc
Carlos Moreno is one of the most successful creative directors in Canada. In his tenure as ECD of BBDO, it was named Canadian Agency of the Year by both Strategy Magazine and the Advertising and Design Club of Canada. Both firsts for the company. He was responsible in making the Toronto office a top 4 agency in the BBDO global network. In 2013, He was ranked #1 creative director in the country by Strategy Magazine. From 2004 to 2006, Carlos was Creative Directors and Partners at Amalgamated in New York working on Ben & Jerry’s and Cablevision.
Executive Creative Director at BBDO Toronto
After consistently being named one of the top ten copywriters in Canada, Denise was appointed Executive Creative Director of the DDB Toronto office in 2010. That year she was part of the team that led DDB to be named top agency in the country. They repeated that feat again in 2012. Denise now enjoys the distinction of being one of Canada's top 10 creative directors. She has won awards in every national and international award show including: Cannes Lions, The One Show, Communication Arts and D&AD. She has brought home numerous Lions in several categories for clients such as Cialis, Subaru, Epson, Crime Stoppers and Mott's Beverages. She has also won the Grand prix for the most effective Campaign in the country for her team’s work on Auto Trader.
6 ways we prepare you for a career as a Copywriter
No tests. No text books. Just do it.
Work with Fortune 500 brands while you’re still in school.
No professors. Instead be mentored by ad agency professionals.
Develop a global perspective with internships around the world.
Win awards that will help you get a job.
Graduate with a smartphone full of industry connections
Our Spring Quarter starts April 3rd, 2017
Application Deadlines are March 1st, 2017
We’re offering $8000 scholarships for two students that show the hunger, curiosity and dedication along with demonstrating financial need.
Click here to view the full package.
After spending one year (4 quarters) in Toronto, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world through an Agency Lab, Internship or another Base School. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students have the opportunity to spend 3 full quarters gaining real advertising experience, at the world’s leading ad agencies. Interning students have created and sold TV commercials, print ads, web sites and radio spots. Some graduates have won their first professional awards for work they did as interns, setting the tone before they graduate!
Regarding admissions requirements, previous advertising experience for the portfolio program is not a requirement. We want to see how you think creatively and you can show us through your own creative outlets and by going through the application process. We have many students from different backgrounds. In fact that often helps bring a different perspective to the table. When it comes to reviewing the materials, the most important thing is thoroughness and thoughtfulness of the application. We want to see who you are as a creative and your personality come through the assignments you complete. The application should be your creative calling card
- Four to ten creative samples of work you’ve done to express yourself.
- One letter of recommendation from professional or academic references.
- 500 word essay on something big or small that has influenced you.
- Another 500 word essay on a company, a brand or label that has an image, design sense, or advertising campaign you admire and why.
- Link to a You Tube video you find fascinating, ridiculous or inspiring and why you chose it.
- Creative Assignment based on the portfolio program you are applying to.
- Application fee of $150
- Miami Ad School enrolment contract. (Email Muneet@Miamiadschool.com for the contract)
- Two valid forms of ID.
- Copy of the highest diploma achieved or official transcripts from the school you last attended.
Tuition for the program is $4,000.00 per quarter. Students take a total of 4 classes each quarter. Each quarter is 10 weeks in length. All students must have a notebook computer and camera. InDesign is suggested for your portfolio but not required.
The copywriting program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
2017 Winter quarter:
- classes start January 3, 2017
- classes end March 10, 2017
2017 Spring quarter:
- classes start April 3, 2017
- classes end June 9, 2017
2017 Summer quarter:
- classes start July 3rd, 2017
- classes end Sept 8th, 2017
Things you’ll learn
Short & Sweet
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
As a copywriter, strategy focuses your creative. Knowing the “who” helps you with the “what”, making smarter campaigns that hit your target market.
Improv & Stand-up
Presence, gumption and the ability to think on your feet make for an excellent presenter. Through improvisational exercises and dialogue writing you will lose your stage fright and become a stellar comedian.
Copywriters are part of a team. They brainstorm with their art director on the big idea and throughout the execution of a campaign and help build the story.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
Write headlines, web copy, scripts for radio and TV, product descriptions, and social media content. Words in the form of short and long copy, all executed by you.
Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.
You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.