They’re dreamers with an imagination gone wild. They get paid to think, imagine, explore and tinker. Together with a copywriter they brainstorm ideas for websites, commercials, print ads, billboards, phone apps or any other medium that can solve the client’s problems. The team uses their knowledge of pop culture and insights into the human condition to create content that is meaningful, entertaining or useful to consumers. Download Program Brochure
Pepsi Max Jeff Gordon
Our Art Direction grad along with her TBWA folks teamed up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called “Test Drive.”
This place is going to change how you perceive advertising. This place is going to change the way you think for the rest of your life. This place is going to teach you that having pure talent means nothing without the hard work. This place is going to teach you that hard work will trump talent every single time. This place is going to give you real world experience. This place is going to give you new family. This place is going to give you innumerable special friends for life. This place will turn your life around. All I’m saying is when you learn, you’ve got to learn from the best there is. I have had the best 2 years of my life here. Thank you Miami Ad School, I am forever indebted to your graciousness.RAJATH RAMAMURTHY
Creative Board + Mentors
Executive Creative Director, Partner at john st. Creative Chairman for MAS T.O
Former CEO of Westside Studio Toronto
Group Creative Director at Leo Burnett
Executive Creative Director at Grey
Executive Creative Director at The&Partnership Canada
Executive Creative Director at BBDO Toronto
Motion Artist & Editor
Senior Graphic Designer at Cossette
Creative Director at SapientRazorfish
Chief Creative Officer at Cossette Communications Inc
Senior Designer at Critical Mass
Digital & Social Strategy Director at J. Walter Thompson
Group Creative Director at Leo Burnett Toronto
Associate Creative Director at GRIP
SVP, Creative Director at One Method
Our Fall Quarter starts October 3nd, 2017
Application Deadlines are September 1st, 2017
After spending one year (4 quarters) in Toronto, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world through an Agency Lab, Internship or another Base School. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students have the opportunity to spend 3 full quarters gaining real advertising experience, at the world’s leading ad agencies. Interning students have created and sold TV commercials, print ads, web sites and radio spots. Some graduates have won their first professional awards for work they did as interns, setting the tone before they graduate!
Regarding admissions requirements, previous advertising experience for the portfolio program is not a requirement. We want to see how you think creatively and you can show us through your own creative outlets and by going through the application process. We have many students from different backgrounds. In fact that often helps bring a different perspective to the table. When it comes to reviewing the materials, the most important thing is thoroughness and thoughtfulness of the application. We want to see who you are as a creative and your personality come through the assignments you complete. The application should be your creative calling card
- Four to ten creative samples of work you’ve done to express yourself.
- One letter of recommendation from professional or academic references.
- 500 word essay on something big or small that has influenced you.
- Another 500 word essay on a company, a brand or label that has an image, design sense, or advertising campaign you admire and why.
- Link to a You Tube video you find fascinating, ridiculous or inspiring and why you chose it.
- Creative Assignment based on the portfolio program you are applying to.
- Application fee of $150
- Miami Ad School enrolment contract. (Email Muneet@Miamiadschool.com for the contract)
- Two valid forms of ID.
- Copy of the highest diploma achieved or official transcripts from the school you last attended.
Click below to see how to apply or shoot an email to Muneet@miamiadschool.com.
Tuition for the program is $4,062.50 per quarter. Students take a total of 4 classes each quarter and each quarter is 10 weeks in length. Students are required to have a notebook computer with a minimum of 8GB of RAM and a digital SLR camera. For the entire duration of the program, you are required to have a subscription to the full bundle of Adobe Creative Cloud (CC).
The art direction program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
2017.3 Summer quarter:
- classes start July 3, 2017
- classes end September 8, 2017
2017.4 Fall quarter:
- classes start October 2, 2017
- classes end December 8, 2017
2018.1 Winter quarter:
- classes start January 2, 2018
- classes end March 9, 2018
2018.2 Spring quarter:
- classes start April 2, 2018
- classes end June 8, 2018
Things you’ll learn
The science of organization of information and human-centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
Head to Head
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.
Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.
As an art director, strategy focuses your creative. Knowing the who helps you with the what, making smarter campaigns that hit your target market.
“Yes, then what?” This is your mantra when brainstorming with your copywriter, then these ideas that are flowing turn into fully formed campaigns.
You have the idea, now make it happen. You’ve learned tools like Photoshop, Illustrator and photography to create a polished presentation.
You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.