Two Years | Eight Quarters | Five Cities | One Killer Portfolio

WHO IS AN ART DIRECTOR?

A visual philosopher, the campaign backbone and a team leader – your talent is directly used to create the most aesthetically stunning, thought provoking and innovative ventures. Thinking in a montage of photographs, painting and typography, you work with the copywriter and direct the designers, photographers and even the directors. It’s not work – it’s your vision and the end product is something beautiful and if you do it right – award winning.

Starting Salary

5+ years

Creative Director Salary

BECOME AN ART DIRECTOR

Highly recognized and running in 10 countries with 16 locations since 1994, the Art Direction Portfolio Program is one of its kind in Canada. Each quarter will give you an extra edge pushing you to think outside the box while you develop your taste and style as a visual philosopher. Working with students from all around the world while studying in a bustling neighborhood by Graffiti Alley in the heart of Downtown Toronto will give you a global perspective. Before you graduate, you’ll get working for brands like Cirque Du Soleil, Google, Starbucks, New York Times and Facebook. Visiting studios and design shops around the city while accompanying your instructors on a photo shoot will just be another typical day in your life. You know what else will be typical? Your parents having 5 different phone numbers for different countries to contact you by the time you graduate.

Things you’ll learn

USER EXPERIENCE

Information organization & human focused design – you’ll learn to look at your audience and develop content strategies, info architecture and a wireframe that works for your user.

POP CULTURE

This course has attitude. Images, perspectives, ideas and the influence of mass media – learn what makes up the phenomenon of a mainstream culture and use it wisely.

Head to Head

What’s a little competition? Don’t shy away from a fight and be the top dog entering your work into all the student competitions, making a name for yourself early on.

GAMING CONCEPT

Video, mobile and online games have taken over what Hollywood used to rule. Learn the core mechanics and tap into one of the largest audiences in the world.

STRATEGY

Stay focused, make smarter campaigns and hit your target market on the head. Strategy is anything but disposable and unites every aspect of your project.

Concepting

Brainstorming with the copywriter will give your free flowing ideas the structure they need to construct fully formed campaigns. Your mantra: “Ok, now what?”

Execution

You have the idea, you’ve learned the tools and know the strategy – now make it happen. Turn your toolkit into a polished presentation ready for the client.

Presentation

Stand before agencies, instructors and classmates with confidence. Explain your concepts, show your ideas and make your case with ease and  vigour – a practice your career will require.

No tests. No text books. Just learning and practical application.

 

Have agency professionals as mentors rather than professors.

 

Win awards, create a reputation and land your dream job.

 

 Work with Fortune 500 brands while you’re still in school.

 

Develop a global perspective through international internships.

 

Graduate with a fully stocked arsenal of industry connections.

Path of an Art Director

David Aronson

Built a portfolio in Miami

Agency Lab Three

Saatchi & Saatchi in New York City

Agency Lab One

Saatchi & Saatchi in Paris

Internship

Ogilvy & Mather in Paris

Agency Lab Two

Wieden & Kennedy in Shanghai

Dream Job

Senior Creative at ACNE in Sweden

David Aronson

Built a portfolio in Miami

Agency Lab One

Saatchi & Saatchi in Paris

Agency Lab Two

Wieden & Kennedy in Shanghai

Agency Lab Three

Saatchi & Saatchi in New York City

Internship

Ogilvy & Mather in Paris

Dream Job

Senior Creative at ACNE in Sweden

Instructors

How to Apply

 

Lets put an end to “five years of experience for entry level” requirements. We want to see your creative thinking (no matter your level) – so show us what you think is important, express yourself based on the program you want and don’t be afraid to put yourself out there.

  • Four to ten creative samples of work you’ve done to express yourself.
  • One letter of recommendation from professional or academic references.
  • Creative Assignment based on the portfolio program you are applying to.
  • Application fee of $150
  • Miami Ad School enrolment contract. (Email Muneet@Miamiadschool.com for the contract)
  • Two valid forms of ID.
  • Copy of the highest diploma achieved or official transcripts from the school you last attended.

Click below to see how to apply or shoot an email to Muneet@miamiadschool.com.

 

The art direction program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

2017.3 Summer quarter:

  • classes start July 3, 2017
  • classes end September 8, 2017

2017.4 Fall quarter:

  • classes start October 2, 2017
  • classes end December 8, 2017

2018.1 Winter quarter:

  • classes start January 2, 2018
  • classes end March 9, 2018

2018.2 Spring quarter:

  • classes start April 2, 2018
  • classes end June 8, 2018

Students are required to have a notebook computer with a minimum of 8GB of RAM and a digital SLR camera. For the entire duration of the program, you are required to have a subscription to the full bundle of Adobe Creative Cloud (CC).

Regarding admissions requirements, previous advertising experience for the portfolio program is not a requirement. We want to see how you think creatively and you can show us through your own creative outlets and by going through the application process. We have many students from different backgrounds. In fact that often helps bring a different perspective to the table. When it comes to reviewing the materials, the most important thing is thoroughness and thoughtfulness of the application. We want to see who you are as a creative and your personality come through the assignments you complete. The application should be your creative calling card.

Tuition

We divide our year into quarters running 10 weeks with 4 classes each quarter and a 3 week break between them. Tuition for the program is $4,062.50 per quarter – no textbooks required. We’re new, but not that new – as an established school financial aid is totally available as student lines of credit comparable to OSAP + you get a 1 year grace period after graduation.

Travel Abroad

Want to get out of your city or even your continent? The Quarter Away Program sends you anywhere you want to go – Live in up to 4 cities across the globe through Agency Labs, Internships or another base school. Go ahead, lead the adventurous life you want without giving up your career goals.

Applications due December 1st 2017
Classes Start January 2nd 2018

Word of Mouth from our Instructors

What Creative Directors Look For

One Piece of ADvice!

Why Do You Teach?

What Does Miami Ad School Make You Think Of?

Hear from our Grads!

“I’ve just had amazing experiences. Classes gave me a great outlook on the business and, even as an African-American student there, I really saw that opportunities were limitless and I’ve lived those opportunities and continue to create those opportunities for myself as well.”

Jayanta Jenkins
Global Creative Director, Twitter

“I met some people that went to Portfolio Centre when I was playing in a band after college, but somehow I still wasn’t sure. Finally I got a sign from an aptitude test designed to help you choose a profession. A month later, I started at Portfolio Centre. I think it was destiny.”

Andrew Keller
Global Chief Creative Officer, Facebook

“This place is going to change how you perceive advertising. This place is going to change the way you think for the rest of your life. This place is going to teach you that having pure talent means nothing without the hard work. This place is going to teach you that hard work will trump talent every single time. This place is going to give you real world experience. This place is going to give you new family. This place is going to give you innumerable special friends for life. This place will turn your life around. All I’m saying is when you learn, you’ve got to learn from the best there is. I have had the best 2 years of my life here. Thank you Miami Ad School, I am forever indebted to your graciousness.”

Rajath Ramamurthy
Art Director, Ogilvy & Mather NYC

“Miami Ad School will make you realize you’ve set your goals way to small. You will be in a school with people who are just as crazy and sleep deprived as you are. You will make great friends and professional rivals, but more importantly you have the greatest education that an advertising school can give.”

Robert Luciani
Art Director, Jung von Matt

“At Portfolio Review I met Toygar Bazarkaya, The Executive creative director of BBDO. He liked my book and had me in the next day. Now I’m an Art Director at BBDO. Miami Ad School is one of the best decisions I’ve ever made. The school opened a new chapter in my left that is filled with excitement and adventures.”

Quoc Doan
Senior Art Director, 360i

“MAS will change you and give you an new perspective to life. Our time at the agency was an experience in itself; from the first day we were treated like family, learning from each other. We worked harder than all the agency people did.”

David Aronson
Senior Creative, ACNE

Become an
Art Director

Applications are due December 1st 2017
Classes start January 2nd 2018

Become an
Art Director

Applications are due December 1st 2017
Classes start January 2nd 2018

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