LOOKING INTO
THE MIND OF A STRATEGIST

15

AUGUST, 2017

Written by Terra Boake
Photographs by Andrew Pieroni

The Mind of a Strategist event hosted not only creatives, but expert strategists with each of them sharing a different perspective on the industry. From what they love about one another, to what they hate – we learned exactly what it takes to become a leading strategist creatives love to work with. With the ever-changing agency landscape, it is more and more important for strategists and creatives to not only work together, but to understand and feed off of each others strengths. That’s why we chose 2 top-notch strategists and 2 high level creatives to show us how collaboration can foster highly successful results!

The Panelists (left to right): Niall Kelly, Stefan Gerard, Denise Rossetto, Sean McDonald.

Photograph by Andrew Pieroni

Sharing their experiences, words of wisdom and advice to both creatives and strategists alike, the panelists described the importance of collaboration and the immense success that can result from a strategist and a creative working together in unison. These suggestions were helpful not only for our attendees, but for Miami Ad School as well – that’s why we’ve taken their guidance and advice into consideration for our next two bootcamps in September! We plan on running both the Strategy & Planning and Social Media Bootcamps simultaneously in order to simulate a real agency with strategists and creatives working together.

Miami Ad School Toronto would like to thank our panelists for an impressive and influential event! We look forward to hosting many more and becoming a home for innovative, provocative and creative thinking! See more of the panelist’s advice below!

Niall Kelly

Partner, Creative
Conflict Advertising Inc.

Denise Rossetto

Chief Creative Officer
BBDO

Sean McDonald

Managing Partner, Strategy
Rethink

Stefan Gerard

Chief Strategy Officer
Bensimon Byrne

“as Strategists you may not realize what an amazing and powerful impact you might have.”

“strategists are the chief
problem solver and then the creative instigator.”

“strategy is structuring
the thinking for whomever/whatever
audience it is.”

“a good strategist will be
a culture junkie.”

“strategists keep the big picture alive.”

“as Strategists you may not realize what an amazing and powerful impact you might have.”

“strategists are the chief
problem solver and then the creative instigator.”

“strategy is structuring
the thinking for whomever/whatever
audience it is.”

“a good strategist will be
a culture junkie.”

“strategists keep the big picture alive.”

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